DUBAI, UAE – [16/Jan/2026] – Home of Performance (HOP), a digital marketing agency, is excited to announce a strategic partnership with 6thStreet.com, the established fashion and lifestyle e-commerce platform. Owned by the Apparel Group, 6thStreet.com features over 200 international brands and operates across the GCC.
This collaboration will see HOP take on the Performance Marketing Management for 6thStreet.com across all its markets and platforms. The goal is to enhance digital sales and customer acquisition for one of the region’s most dynamic online fashion destinations.
6thStreet.com is a significant player in the e-commerce space, known for offering a wide range of fashion, footwear, and accessories from global brands. Apparel Group, the owning entity, is a major global fashion and lifestyle retail conglomerate based in Dubai, managing over 85 brands and 2,300 retail stores globally.
“The digital landscape for fashion retail is constantly moving, and we are focused on using data to drive real growth,” said Tahir Kheshgi, Digital Director at 6thStreet.com. “We are excited to partner with Home of Performance to bring a focused, performance-first approach to all our marketing channels.”
HOP’s work will involve optimizing all paid marketing channels to ensure efficiency and measurable results for 6thStreet.com as it continues to expand its digital footprint and innovate in the omnichannel shopping experience.
About Home of Performance (HOP)
Home of Performance is a digital marketing agency specializing in performance-driven strategies, helping brands achieve their growth goals through data-led solutions.
About 6thStreet.com
6thStreet.com is an omnichannel fashion and lifestyle e-commerce destination, offering products from over 1,200 international brands for women, men, and kids across the GCC. It is owned by the Apparel Group.
About Apparel Group
Apparel Group is a global fashion and lifestyle retail conglomerate based in Dubai, with a portfolio of over 85 international brands and a presence in 14 countries.