Case Study

Home of Performance x AVANTCHA Tea

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Curated Blends, Brewing Growth, Revenue Amplified

BEST SEO Campaign

AVANTCHA is a privately-owned, boutique tea brand with a global reach. It redefines traditional tea culture by focusing on timeless design, uncompromising quality, and sustainable practices for tea enthusiasts worldwide.

 

WHAT OUR PARTNERS HAVE TO
SAY ABOUT US

“We chose HOP as our agency partner for their deep expertise in the GCC, proven track record, and experience within the tea category. We onboarded them during a critical e-commerce CMS migration, where their structured approach and SEO/SEM expertise helped us not only mitigate risk but also build a stronger foundation for growth. Since then, we’ve seen stronger rankings, improved ROI on ads, and encouraging growth in both the US and UAE — and we’re only getting started.”

Karim El Alaili, Head of eCommerce & IT
AVANTCHA

THE CHALLENGE

AVANTCHA, faced significant technical SEO issues that were hindering its organic growth, particularly in its priority UAE market. Incorrect geo-targeting was causing the wrong regional pages to rank, leading to a poor user experience and lost revenue from organic traffic. Furthermore, key pages were being crawled but not indexed, and excessive crawl waste on non-essential resources was slowing down site performance.

The key objectives were to:

  • Grow organic revenue and purchases, with a focus on the UAE market.
  • Fix critical indexation and crawl efficiency issues to ensure high-value pages were visible in search results.
  • Establish a scalable regional URL structure and optimize top landing pages to improve conversion rates.
  • Achieve year-over-year growth of over 25% in organic users and a significant increase in conversions and revenue.
  • Win category intent for priority product lines while strengthening brand demand.

THE SOLUTION

To address the complex technical challenges and unlock organic growth in the UAE, we implemented a comprehensive, four-pillar strategy focused on establishing a solid foundation and building category leadership.

Our solution included:

  • Correcting UAE Architecture & Crawl Efficiency: We executed a full technical audit, resolving critical geo-targeting issues by implementing a 301 redirect map, setting canonicals to UAE versions, and submitting region-specific sitemaps. Crawl budget was optimized by reducing non-HTML crawl and fixing redirect chains, ensuring search engines could efficiently find and index priority pages.
  • Establishing Category Leadership: The website’s information architecture was rebuilt, introducing scannable category pages with enhanced filtering and evergreen informational hubs (e.g., “World of Matcha”). This strategy was designed to capture broader, non-brand search demand.
  • Enhancing On-Page & Technical Excellence: We enriched product pages with tasting notes, brew guides, and FAQs, while implementing structured data like Product, Breadcrumb, and FAQ schemas to achieve richer SERP snippets. Site performance was improved through media compression, lazy-loading, and other Core Web Vitals optimizations.
  • Boosting Local Authority: A consistent content and PR cadence helped strengthen the brand’s local presence and authority in the UAE market, building trust with both users and search engines.

THE RESULTS

The strategic technical cleanup and commercial content initiatives transformed AVANTCHA’s organic presence into a powerful profit engine, delivering unprecedented growth and record-breaking revenue.

The key achievements include:

  • Triple-Digit Revenue & Purchase Growth: The campaign generated a remarkable 266% increase in organic revenue and a 143.3% rise in purchases year-over-year, translating our digital efforts directly into significant financial success.
  • Exceptional Traffic and Engagement: We saw a substantial lift in core user metrics, with a 51.32% increase in organic users and a 68.74% increase in sessions, demonstrating strong audience growth and sustained engagement.
  • Massive Gains in Search Visibility: The campaign dramatically improved search visibility, more than tripling the total number of keywords ranked. The most valuable top-ranking keywords (positions 1-5) grew by over 10x, establishing category dominance for high-intent search terms.
  • Scalable & Cost-Efficient Success: By fixing the core technical foundation and building a scalable content strategy, we created an efficient e-commerce SEO playbook for the GCC region, proving that targeted organic efforts can yield a significant return on investment.

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