Case Study
Home of Performance x Maison Morand Paris
WHAT OUR PARTNERS HAVE TO
SAY ABOUT US
“As a brand focused on quality and growth, we needed an SEO partner who truly understood our vision. Home of Performance has exceeded our expectations with their exceptional SEO services, helping us spread our online presence and reach a wider audience. Their expertise and strategic approach have been instrumental in driving Maison Morand Paris to new heights. We are proud to have them as a part of our journey.”
Guillaume Morand, Owner
Maison Morand Paris
THE CHALLENGE
When Maison Morand Paris approached us, they were looking to establish themselves as the leading choice for cheese enthusiasts and active shoppers looking to buy fresh cheese in Dubai.
The key objectives were to:
- Establish the brand as the top choice for cheese lovers in the region.
- Increase organic search traffic and reach 5,000 users.
- Drive e-commerce sales, targeting an average of 20 transactions per month.
- Double the website’s conversion rate from 2% to 4%.
- Achieve 100% year-over-year growth in organic clicks and 500% growth in impressions.
- Secure top 10 search rankings for 25 of their target keywords.
THE SOLUTION
The strategy was focused on increasing organic traffic, improving search visibility, and driving e-commerce sales by refining the website’s SEO and content.
We implemented the following measures:
- Conducted a comprehensive technical SEO audit and in-depth keyword research to identify high-impact search terms like “fresh cheese” and “cheese platters Dubai.”
- Optimized product pages, meta tags, and on-page content to align with customer search behavior and enhance visibility in search results.
- Developed engaging blog content, including recipe and pairing guides, to capture interest and provide value to the audience of cheese enthusiasts and food lovers in Dubai.
- Improved internal linking for better site navigation and enhanced user engagement across key pages.
- Implemented technical optimizations, including increasing page speed, ensuring mobile responsiveness, and adding schema markup to boost search engine understanding.
- Secured the website with HTTPS and resolved technical issues like broken links to ensure a smooth user experience.
- Optimized the brand’s Google My Business listing to attract local customers searching for “fresh cheese near me.”
THE RESULTS
The campaign delivered outstanding results, significantly boosting Maison Morand Paris’ online presence, customer engagement, and e-commerce success. Our efforts surpassed expectations and contributed to the brand’s growth in a competitive market.
Key outcomes include:
- A 154.55% increase in users, growing from 2,486 to 6,328, alongside a 150.49% rise in sessions.
- Achieved top 3 positions for 10 key search terms and secured 34 keywords on the first page of search results.
- Organic clicks surged by 577%, while impressions skyrocketed by 6,620%, greatly enhancing brand visibility.
- Purchases saw an impressive 601.92% increase, resulting in 365 sales over the campaign period, surpassing the target of 16-20 sales per month. The conversion rate doubled, reaching approximately 6%, proving the power of organic traffic in driving sales.
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