Case Study
Home of Performance x Maison Morand- SEO
WHAT OUR PARTNERS HAVE TO
SAY ABOUT US
“As a brand focused on quality and growth, we needed an SEO partner who truly understood our vision. Home of Performance has exceeded our expectations with their exceptional SEO services, helping us spread our online presence and reach a wider audience. Their expertise and strategic approach have been instrumental in driving Maison Morand Paris to new heights. We are proud to have them as a part of our journey”
– Guillaume Morand, Maison Morand Paris
THE CHALLENGE
When Maison Morand Paris approached us, they were looking to establish themselves as the leading choice for cheese enthusiasts and active shoppers looking to buy fresh cheese in Dubai.
The objectives were to:
- establish themselves as the top choice for cheese enthusiasts in the region
- reach 5000 organic search users
- drive e-commerce sales, targeting 16-20 transactions per month
- increase website traffic
- improve the conversion rate from users to active shoppers, aiming to grow from 2% to 4%
THE SOLUTION
The strategy was focused on increasing organic traffic, improving search visibility, and driving e-commerce sales by refining the website’s SEO and content.
We implemented the following measures:
- Conducted comprehensive keyword research to identify high-impact search terms such as “fresh cheese” and “cheese platters Dubai.”
- Optimized product pages, meta tags, and on-page content to align with customer search behavior and enhance visibility in search results.
- Focused on a target audience of cheese enthusiasts and food lovers in Dubai, promoting the brand’s high-quality offerings.
- Updated meta tags and headers, developed engaging blog content, and introduced recipe guides to capture interest and provide value to the audience.
- Improved internal linking for better site navigation and enhanced user engagement across key pages.
- Implemented technical optimizations, including increasing page speed, ensuring mobile responsiveness, and adding schema markup to boost search engine understanding.
- Secured the website with HTTPS and resolved technical issues like broken links to ensure a smooth user experience.
THE RESULTS
The campaign delivered outstanding results, significantly boosting Maison Morand Paris’ online presence, customer engagement, and e-commerce success. Our efforts surpassed expectations and contributed to the brand’s growth in a competitive market.
Key outcomes include:
- A 154.55% increase in users, growing from 2,486 to 6,328, alongside a 150.49% rise in sessions.
- Achieved top 3 positions for 10 key search terms and secured 34 keywords on the first page of search results.
- Organic clicks surged by 577%, while impressions skyrocketed by 6,620%, greatly enhancing brand visibility.
- Purchases saw an impressive 601.92% increase, resulting in 365 sales over the campaign period, surpassing the target of 16-20 sales per month. The conversion rate doubled, reaching approximately 6%, proving the power of organic traffic in driving sales.
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