Home of Performance is thrilled to welcome its newest #SuccessPartner RAK Ceramics, one of the world’s largest ceramic brands renowned for its exquisite ceramic and gres porcelain wall and floor tiles, sanitaryware, faucets, and tableware. As a team that thrives on digital creativity and innovation, we believe that this collaboration is set to bring a fresh wave of inspiration to the digital landscape, as we focus on creating captivating TikTok content that showcases RAK Ceramics’ unique lifestyle solutions.
As a global leader in its industry, RAK Ceramics has continually reimagined living spaces with its exceptional craftsmanship and distinctive designs. The brand’s commitment to innovation aligns seamlessly with Home of Performance’s expertise in curating captivating digital experiences that engage and captivate modern consumers.
TikTok, the dynamic and rapidly growing social media platform, is the focal point of this project. Globally, seven of the Top 10 countries for the app — by reach — are in MENA and the usage of the app is ubiquitous in UAE and Saudi Arabia where penetration is over 100%. Rightly so, RAK Ceramics aims to establish an immersive online presence on the platform that not only highlights its product excellence but also fosters a community passionate about modern living and home expression. Home of Performance will support their TikTok journey by creating visually stunning and trend-setting creative concepts.
“We are thrilled to join forces with Home of Performance on this exciting journey into the world of TikTok,” said Leonardo de Muro, Vice President, International Business Development, Marketing and Communication at RAK Ceramics. “This partnership signifies our dedication to exploring innovative avenues for connecting with our audience. We believe TikTok’s dynamic and creative environment perfectly mirrors our brand identity, and we are eagerly anticipating this journey of inspiration and innovation.“
John von Hofsten, Founder & MD, of Home of Performance said, “We are honored to have RAK Ceramics onboard as our #SuccessPartner and excited for this collaboration.” He shared “We are a team fuelled by creative innovation and known for our handcrafted data-driven strategies. We look forward to leveraging our digital and creative expertise to showcase RAK Ceramics’ elegance and innovation in ways that resonate with the TikTok community.“
With a shared vision for redefining home aesthetics and embracing the digital realm, RAK Ceramics and Home of Performance are poised to introduce a series of highly engaging content that resonates with the brand’s target audience on TikTok to foster an engaging community and drive up brand equity.
About RAK Ceramics
Established in 1989 and based in the United Arab Emirates, RAK Ceramics caters to customers across more than 150 countries, utilizing a network of operational centers spanning the Middle East, Europe, Africa, Asia, North and South America, as well as Australia. As a leading global name in ceramics, the company manufactures an impressive annual output: 118 million square meters of tiles, 5.7 million pieces of sanitaryware, 26 million pieces of porcelain tableware, and 2.6 million faucets. This production takes place at its 23 cutting-edge facilities dispersed across the UAE, India, Bangladesh, and Europe.
The company is publicly traded on both the Abu Dhabi Securities Exchange in the UAE and the Dhaka Stock Exchange in Bangladesh. As a conglomerate, it achieves an annual revenue of approximately US$1 billion.