Home of Performance (HOP) is proud to announce that we have officially partnered with Caparol Arabia, the esteemed premium brand of the DAW Group, to lead their social media management initiatives. This collaboration marks a significant milestone as Caparol Arabia continues to build on its legacy of excellence in the construction and decorative paints industry across the Middle East and Africa.
A Legacy of Excellence and Innovation
For over 125 years, the DAW Group has established itself as a beacon of quality and innovation throughout Europe. With a robust reputation as the largest private manufacturer of architectural paints, the group is renowned for its strong brands, extensive product range, and unwavering commitment to design expertise and customer proximity. Caparol, as the premium brand of DAW, brings nearly 25 years of experience in the Middle East, delivering high-quality emulsions, enamels, decorative and structural coatings, as well as cutting-edge insulation technology.
A Strategic Partnership for Enhanced Digital Engagement
With Caparol Paints LLC’s establishment in Dubai in 1999 and its subsequent evolution—including the inauguration of a state-of-the-art factory in Dubai Industrial City in 2012—the brand has consistently delivered German-engineered technology and impeccable service to a rapidly growing market. Recognizing the importance of digital presence in today’s market, Caparol Arabia has chosen HOP to amplify its social media footprint, ensuring that the brand’s storied legacy is shared with a broader audience while continuing to offer innovative solutions and technical expertise.
“Our collaboration with Caparol Arabia is a natural extension of our commitment to excellence,” said John von Hofsten, Managing Director at Home of Performance. “By leveraging our expertise in social media management, we aim to drive deeper engagement, foster meaningful connections, and further elevate Caparol’s reputation for reliability and technical proficiency in the competitive construction paints industry.”
Caparol Arabia’s ongoing success is a testament to its strategic foresight and dedication to quality. As market leaders in construction paints in Germany and Austria and the third largest in Europe, the DAW Group’s global success is mirrored in Caparol’s regional achievements. Through this partnership, HOP will create innovative digital campaigns and targeted content strategies designed to highlight Caparol’s legacy—symbolized by the iconic striped elephant—and to support its vision of delivering both aesthetic appeal and functional excellence across every project and design challenge.
About Home of Performance (HOP)
Home of Performance is a premier digital marketing agency specializing in comprehensive social media management and digital engagement strategies. With a commitment to excellence and innovation, HOP helps leading brands transform their digital presence and achieve exceptional results in an increasingly competitive landscape.
About Caparol Arabia
Caparol Arabia, part of the renowned DAW Group, has been a trusted provider of premium construction and decorative paints in the Middle East and Africa since 1999. With a legacy of over a century of quality, innovation, and design expertise, Caparol continues to set benchmarks in delivering high-performance products and exceptional service, backed by state-of-the-art technology and a deep commitment to customer satisfaction.
