You land with a welcome message popping up in the corner on a web site. You browse content for more than a few seconds without stopping anywhere and again a pop-up message shows us asking you for some support or information you’re looking for in particular. This is how unseen messages continue to speak to you and motivate you through digital interactions. We call them chatbots and they are becoming increasingly popular as a successful digital marketing channel.
Customer engagement has become a key to success in any marketing strategy. Just Think of resolving their customer queries and concerns within minutes after them raising it. It will increase brand trust, credibility to a large extent. But you never know when your customers are raising queries. But certainly, you don’t want to make them wait for so long for a reply from your side. This is where Chatbots add value to your marketing strategy.
Chatbot Technology uses Artificial Intelligence, Machine Learning to recognise their conversation and give a reply to the same, which feels very much like human interaction.
What is ChatBot and How it Works?
A chatbot is a program that uses artificial intelligence, that supports the business through textual and auditory methods, initiating a personalized user experience. Chatbots are designed to mimic human-driven interactions and exploit media such as SMS, website chat window, and social messaging services to receive and respond to messages, thus providing immediate, personalized responses round the clock.
Chatbots streamline user-service interaction, reducing the need for human input and allowing companies to improve customer experience, boost efficiency and raise profit margins.
How Chatbots Can Improve Your Marketing Strategy.
1.Engaging with your Audience
Nothing builds more credibility and trust better for your business than engaging in real-time with their audience. The chatbot is an artificial intelligence technology helps in real-time engagement with the audience by giving efficient customer support to the audience who are engaging with your brand. Their needs, queries, and support are provided in real-time without making them wait.
The more personalized interaction with the audience it is, the more successful your marketing campaign is going to be. The one to one interaction of chatbots helps to create a more personalized human conversation between the customers. There is another important feature of chatbots is it provides you with an exact data on your interests group because chatbots save all the interaction you have with your audience allowing to send a more personalized message and offers to the targeted customers.
3.Improved Marketing Strategy
Chatbots helps the business to collect a large amount of data based on their interaction with the audience. These are a rich source of quality data which can be used for sending personalized messages to prospective customers about the product, offers, and other related information about the business or services. It also takes away a certain amount of customer service responsibilities from the team enabling them to focus on more complex strategic development that bots are not able to do.
4.Easy To Integrate
The most important feature of chatbots is that it is very easy to integrate with the website builders and platforms that you are using for your business without any hassle of coding or other issues. The important thing you have to keep in mind make the chatbots sound more human, which provides a feeling of human to human interaction with the audience who are engaging with your brand.
A chatbot is an amazing technology that serves well for the improved customer experiences, increasing the productivity of your team. Well organised, more personalised chatbots whether it’s in the social media platform like a Facebook messenger app, a website can generate more authentic and quality customer data and a fun way to connect with your target audience.