Mobile has drawn a significant transformation in the way companies are working today, and is promoting itself among its targeted customers. Mobile app marketing is now driving complex business models on a wide scale to take the best out of their business. The biggest advantage of having a mobile app is that it enables quick consumer access, improved traffic and, of course, increased sales.
According to statista , for 2020 the number of mobile users worldwide is forecast to grow to 7.26 billion. So it is evident that more businesses will be turning out and deepening their focus on mobile app development and marketing. In order to stand out from the competition and a crowded market place you need to have a well structured mobile app marketing strategy.
In order to have a well-versed marketing strategy and to make it more effective you need to break down your strategy to pre-app launch and post-app launch strategies.
Pre-App Launch
- Start Marketing Before You Launch Your App
You should be talking about app marketing it from the minute the ideas and designs of the app are complete. Find out who the potential customers are, why they should download the app, and how they should be motivated to do so.
An app will generate excitement early on in marketing. People enjoy the market’s newest and best feature.
Just 40% of smartphone users search for applications via mobile app store either from ios or google play store, according to Google’s surveys. The rest will find the applications online, among so many other options, through YouTube videos, blogs, and tutorials.
- Identify And Engage With the Potential Customers
To build the perfect app, it needs to be built to fit the needs of your potential users. Whether they don’t want to live without it, people should download it.
So, you will receive input from your target audience in the process of production. Throughout the process of app development, search out and communicate with potential customers. Get input from real users of related websites and social media via fora.
You can use reporting tools that help you find and reach out to business leaders for feedback, too.
- Start Writing Blogs
A blog is one of the best ways to share information online and keep people updated by posting regularly. As soon as your website is up you can start a blog for your mobile app.
Sharing your App building interactions should attract readers. They’ll feel involved in the process, and you can get great input from people who engage with the posts.
This will also create interest in your application and become a location where, even after releasing the app, you can connect with users.
Post-App Launch
- Get Customer Testimonials
Mobile apps are also rated, based on ratings, by popularity and value in app stores.
And you certainly want to build a strategy to get consumer input and more ratings to increase further download possibilities. In your app reviews, you should also provide contact details, so users can reach out for more specific feedback or questions.
But don’t just read the feedback – respond to it and take that into account. Reach out to dissatisfied customers and deal with their issues and boost customer service.
- Encourage App Reviews
You can apply your blog and video canal reviews app.
You can also make your own YouTube videos about how to tackle different issues using the app. This will help attract and transform people who are searching for solutions to those problems.
When they see a step-by-step guide on how to use the program to suit their needs, they are much more likely to try it out.
Note that even simple apps, even with directions and on-boarding, will confuse some people. A presentation is a perfect way to get consumers who want to download and use the software.
- Optimize For App Stores
For those 40 percent who purchase smartphone applications by browsing the app store, you need to make sure the device is ready for acquisition there. The framework name uses well-researched and organized keywords.
Google ads can also be used to get the download numbers up. These can also boost awareness of the product and push sales well, as these pop up at the exact moment the user is looking for a product like yours. The timing is fine.
To Conclude
In this digital world and evolution of smartphones it is beyond doubt that mobile is a vital component of any business marketing mix and progress. Therefore, we have to step past the idea of making an app for the sake of getting one and then advocate for a greater understanding of the effect they can have on growing brand recognition, that sales and even creating traffic in stores.
The best app marketers would be able to go all-in and devote the time, energy, and expense required to recognize and improve this highly uncharted area to the furthest extent possible. Always Remember “People Buy from The people they Trust”
Got questions? Reach out to us.
