Whether it is Google Assistant, Alexa, Bixby or Siri on your iPhone, voice search revolution is causing a ripple effect in finding information and has turned into everyone’s digital go-to apparatus today giving users the absolute freedom to look up the internet without having to type out long texts and scroll through suggested data.
What is Voice Search?
When you’re allowed to orally speak the necessary keywords into a search query without holding onto a screen makes things a lot easier.
Let’s say I’m on my way home and I want to know the ingredients for doughnuts but this is a risky thing to do if I’m driving. I’ll have to reach for my phone, unlock the screen, open Google search and type “doughnut recipe.” To trim out all the hassle, I can jump to voice search and say “find the recipe for doughnuts”.
What happens next?
Voice Search will generate recommendations having understood the user’s command through processing and transcribing human speech more quickly with less physical effort.
Come to think of it, voice search optimization is the next radical approach for any brand or business wanting to further develop their visibility rate and elevate their site rankings for customers who depend on their phones to help them make the right choices in the most effortless way possible.
Why Should You Optimize for Voice Search?
Because numbers tell a lot.
- 21% of users confirm that they don’t like typing on their mobile phones.
- Almost 50% of people are making the shift to voice search when researching household products.
This also justifies how SEO is taking over the conversational ecosystem as VSO (voice-search optimization) which can result in skyrocketing your business product with customer visits, which is a great way to network with potential buyers using a voice search strategy.
Thus to say, make the best impression with the search engine to consider your product as the ideal response to a customer’s query.
Steps for Voice Search Optimization
As of 2020, investing in VSO to localise your brand presence and search engine optimisation is considered as an important marketing strategy moving forward.
- Engage Locally
A whopping 67% of smart users prefer ads customized to their city/zip code. Therefore, businesses can reach out to a larger pool of consumers by taking on a location-based tactic. Phrases like “near me” can be included in your meta description, anchor text or title tags. Your location data present on Google maps, any landmarks in the area, office hours, images and can also help with immense brand visibility.
- Speak the Consumer’s Language
What’s essential is easy human conversion even though it’s machine interaction. You’re asking a virtual assistant to the sound of, “Hey Google, which restaurants are open for brunch?” rather than “best brunch restaurants” typed out on screen.
Case in point – voice search queries are marked by questions like ‘who’, ‘how’, ‘what’, ‘where’, ‘why’ and ‘when’ thereby allowing more context for the user successively passing awareness for the marketer to find out their position at the purchasing funnel. This way you can ensure your business website holds valid content and responds to voice search efficiently.
- Get Featured Snippets
Another way to get more clicks from organic search results is featured snippets. These short selections of text are automatically picked from web pages in Google’s index and placed at “Position #0” above the traditional #1 mark.
How Voice Search Will Impact the Future in Marketing and SEO?
Optimizing voice search to revolutionise your marketing platform gives you the power of a very interactive social presence and evolve with consumer behaviour that can diversify your brand for better profit margin in the future. At this point, when Machine learning and Artificial Intelligence get start to dominate the digital world; Step ahead for the future.