In the coming years where we expect a lot of technological developments in the field of Internet of things (IoT), Artificial Intelligence, Machine Learning and Robotic Process Automation. Content Intelligence is a new approach that has emerged with the help of these technological developments that enables content marketers to come up with better strategies based on insights.
What is Content Intelligence?
Content intelligence is based on artificial intelligence (AI) and big data, but it is not exactly the same or a mix of both these technologies. Content Intelligence is the structures and software that turns data into actionable information for the strategy and tactics of content. Content intelligence provides you with the full meaning of a particular piece of information — and the body of information inside it, to make informed decisions on everything that applies to the content at issue.
How Content Intelligence Helps you Analyse your Content
1.Understanding the Context
This is the first thing most people worry about. This includes identifying the ideas that are being presented, categorizing the meaning of those ideas and connecting them to relevant content.
The tagging is used by content marketers and strategies. Tagging signifies what the content is for, so it can be sorted into related information categories and quickly retrieved again.
2. Understanding the Tone Of Voice
A well-Written material by voice, sound, and style may represent its own personality. As we mentioned above with the introduction of technologies like artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) tools like Grammarly have introduced features that analyse the tone of voice of the content that helps you to maintain a consistent tone throughout.
This lets you answer questions such as: How structured is the content? How simple is the quality of that? How vibrant is your content? How emotional is the nature of it?
3. Measures the content effectiveness
Content intelligence helps you measure the effectiveness of your content. It is just not all about gathering the insights from your own assets. Once someone decides whether to use your product or not, a positive or negative review can totally influence your brand’s opinion. This is the power of social proof. Most advertisers and company owners use social listening software to track and evaluate their brand’s mentions over the Internet.
4. Checks for the Consistency of the Content
For businesses to build a strong brand identity it is important to have a consistent approach towards the content that you create.
Through being consistent with your marketing strategies on content, you devote time, money and strategic thinking to your campaign, which in turn helps you to build a method that can be tested and strengthened over time and incorporated into your company. The more reliable you become, the better your material becomes, and the slicker your method becomes.
Content intelligence will allow you to have customized, cross channel promotion strategies that supports your content marketing efforts. It helps you to identify the pain points that you have in your strategy and fill the gaps.
How Content Intelligence Supports Your Content Marketing Efforts
1. Helps in Content Distribution
Creating a great piece of content is just half the fight when it comes to content marketing. In addition to producing engaging content, you need to make sure that the targeted audience is able to consume your content. This means developing an effective distribution plan beyond just a cursory social share or email blast around your content.
There are several platforms where the bulk of decisions on how to use information are primarily due to insight. Which include social media, blogs, advertising etc. Through using user models and characterizing content from previous experiences to determine what to share next, content intelligence may add significant value to this process.
2. Right Content at the Right Time
Alternatively, through content intelligence, expect to see stories based on your previous browsing history, your place in the hierarchy of an organization, your title, what you’ve consumed in the past, what other people in your organization have consumed in the past, and even which content— or other pieces of information, exchanged successively — has the highest conversion rate at the stage you’re in.
And you know exactly regarding the context, and what content is right.
3. Helps in Repurposing the Content
Content marketers will make more efficient use of their inventory if they know when to refresh evergreen articles or update other material to help them perform better. Perhaps a particular article or blog post was very well done, but it wasn’t updated in one year. Wouldn’t it be good to be refreshed and shared on a prompt for this article? In addition, content intelligence may suggest changing a headline or adding more photos if it recognizes your existing content might work for you more effectively.
4. Helps In OverComing the Writers Block
Since before content marketing existed, writers have been experiencing this dilemma “writer’s block”. They reach a certain point where they can’t move forward. Content Intelligence can help writers overcome this problem of writer’s block and content fatigue.
Content Intelligence is a valuable competitive advantage for content marketers seeking to conquer the surprise of information. Content intelligence offers information that can help you create content that is stronger, more engaging. It also provides smarter delivery means for bringing material to the right audience where it’s most persuasive. The knowledge of information helps you to deliver the right content to the right person, whenever possible.