Landing pages have become a great tool for marketers, business and organizations to implement their digital marketing strategies. Creating a highly attractive landing page that converts requires a bit of creativity and thinking from the viewpoint of the targeted audience.
What is a Landing Page
The landing page is certainly not a website. According to Neil Patel “A landing page is a web page that serves as a destination for visitors, that are invited to initiate a conversation or close a deal.”
Here are 7 tips to create a landing page that converts!
1. Create a Compelling Headline
Creating a compelling headline that attracts the users is one of the key factors of the landing page optimization. The copy of the headline should focus on straight on the point that grasps the audience attention. With many brands and business try to steam in their products and services to the same targeted users, they users are presented with very less time in deciding whether they want to engage with your content or scroll down. The information should be clear and should be structured.
2. Convey the benefits of the Offer
The landing page should clearly convey the benefits and offers that is is going to provide. Conveying the value or benefits of the offer is an effective way to grab the audience’s attention. As said the visitors have a very less time to respond and the message should be conveyed in the split of a second that tempts the users to take a positive decision about your brand to engage or not.
3. Create a Simple Lead Form
The lead form is a very important part of a landing page design. The lead form should be simple with minimal and the most important fields to be filled. The more and unwanted form field in the lead form drives away from the users from converting. It is always important to keep the form brief and with basic information such as name and email to revert them back.
4. Insert Images that are Mobile Compatible
Who doesn’t love images? Make sure that you include relevant and eye-catching images that grab the audience’s attention. A highly captivating image has a high chance of grabbing the audience’s attention and people are most likely to stay on the page. But it is also important that images using should be compatible with mobile devices and takes a very less loading time. Whenever you create a landing page always make sure you are delivering a very good user experience to mobile and tablet users so they can get the best out of it.
5. A Compelling Call To Action
A Compelling Call to Action is another important factor in the landing page design. The CTA button should resemble what you are going to offer. Make it more practical that the users get a clear idea on the same.
6. Split Test Your Landing Page
The best way to get the most out of your landing page is by creating split tests and see how they are performing once being active, which one is generating more conversions. You have to keep in mind that A/B testing is not a one-time event. Creating landing pages with different CTA, different headlines and layouts can certainly make a difference in conversion. It is important that you keep testing your landing pages to know which one works better or not.
7. Add Social Proof
Social proof will add a definite success to the conversion value of the landing page. It builds credibility and trust. Use the customer testimonials, reviews which all add value to your landing page. Use the social sharing icons it builds credibility and helps them to share your landing page across all platforms.
The landing page is a creative hub for all your lead generation efforts. Now it’s important to start working on what works best for your business and what doesn’t. Your landing page can define the marketing success of your service, product or business, so identify the pain points, fill the gap, and optimize it for conversion success.