As the online marketing trends go up and websites being an asset of the company, and google having core updates that prioritize companies and services on improving the relevance of the content that is put towards to consume. It is important that companies and businesses must have an SEO strategy on how they can create quality and relevant content for their target audience.
Although the world of SEO is often said to be constantly evolving, these figures reveal the magnitude of these changes. Because of this, it is crucial that every company has an up-to-date SEO strategy which recognizes the latest trends.
So in 2020 when technology is evolving here are the 5 top trends that might dominate SEO in 2020 and the coming future.
- Featured Snippets
The richer and more common snippets have been around, both resulting in significant changes to Google’s SERP (search engine results page).
Snippets are a search result sort for Google, which provides more information about a website. For On-SERP SEO, this means providing content to optimize the changes in the layouts of the results page of a search engine.
Featured snippets appear above the organic search result number 1 at the top of the results page. As such, features are especially useful for mobile users who are often willing to scroll results and need fast answers. These are also the most common results for voice searches. With Alexa and Siri starting to dominate it is important that you purpose your content for user intended voice search queries.
- Optimizing for Mobile
Mobile optimization has for years been an important trend in Google’s search, but now at 2020, it is inevitable that you cannot avoid mobile compatibility. Google earlier this year has made an important announcement that all pages will be indexed with the Mobile-First Index process, which ensures the rankings are calculated based on how the website is mobile compatible.
It is no longer the era that the mobile version is considered as a secondary option to the main desktop version. It is equally or more important than the desktop version. To put it simply, Google protects desktop sites and makes smartphone versions of the websites ‘ main pages.
It is therefore important to have the same or similar quality and relevant content for mobile sites as they correspond to the desktop versions.
For mobile optimization, there are a few basic steps to keep in mind.
- Limit paragraphs to 3 or 4 sentences.
- Structure of the content with headings and subheadings.
- Use bullet points and numbered lists where ever it is possible.
- Make sure your web pages have simple navigation and have fast loading speeds.
Remember to restrict paragraphs to two or three sentences for mobile-ready content and to organize contents with headings or subheadings and to use bullet points or lists where possible. Simple navigation and fast loading speeds are essential to mobile-ready user experience.
- Voice Search
Research and studies suggest that by 2020 almost 50% of the searches will be voice-based. With the technology industry taking its shape with the introduction of Alexa, Siri voice search will be the most dominating trend that will happen in 2020.
Moving forward, voice search will become more prominent by integrating the same into mobile search and featured snippets. We addressed the optimisation of content by addressing common issues for featured snippets.
So as we discussed earlier it is important that you have your content well-optimized for featured snippets. Rank 0 in google plays a prominent role in voice search. Focus on user intent, conversational and personalized queries while focusing on voice search optimization.
- Target on Long tail keywords
- Use conversational phrases that are more personalized
- Never ignore the importance of FAQ optimized for the long-tail keywords.
As the digital landscape continues to change rapidly, voice search will play a very crucial part in your SEO strategy.
- Video Marketing
Video marketing will form as the essential form of marketing strategy in any business model. Incorporating or repurposing your white paper content to a video is a proven strategy to increase the engagement.
The important advantage of video content is that as long as the user spends time on your page or the video; it will definitely have a massive improvement on the ranking of the page. Whatever the business or the target audience it is important to create evergreen content for them.
Informative and educational content remains as one of the evergreen types of content that people would always like to consume irrespective of what your niche is. These are the types of content that provide value for the targeted users.
They will keep coming at you regularly if they will find value in what you are providing. Repurposing the content you created is another great way to drive in quality traffic to your website.
- Visual Search
Most of the time we come across interesting images across the search network, we feel the urge to figure it out, but struggle ourselves to describe and end up in a messy description for the seam. The result is we will end up with unwanted results.
You can upload an image which you have come across to a search engine such as Google or Bing. The search engine will give you results that are closely related to your image search. The search engines then produce results that suit your item closely.
The results either produce information or provide the results where you can buy the product (such as locations, landmarks or monuments). Visual search also helps you to capture and upload information later on.
People are visual learners, so first they want to see photos of their items. Your pictures will decide whether a lead is converted or not. Visual Search will emerge as one of the prime factors of SEO in 2020.
Search Engine Optimization and the practices are going nowhere, but the success remains on how well we adapt to the latest updates and technologies like Artificial Intelligence and Machine Learning.
Keep it relevant to the Context, generate high-quality content, repurpose the content and stay patient. We assure you that the time invested by you in producing relevant, evergreen and quality content will be your priceless asset for years to come.