The world is moving at the speed of light. We now have flying cars, AI technology, sustainable energy etc. We even managed to find water on Mars! All of this was not possible for our ancestors, but thanks to technology and advanced learning, it is for us. In case you haven’t noticed, the entire world is going digital. Yet, another blessing of technology. By going digital, businesses are expediting their growth and making themselves profitable. Even social media platforms are being utilized for conducting businesses.

But why social media? Well, social media marketing has its own set of advantages. It lets you connect with customers and clients from around the world with little to no effort. This leads us to the question; have you created a social media strategy yet? If not, then get on it right now!

Read these 5 easy steps to create an impactful social media strategy:

1. Set S.M.A.R.T Objectives & KPI’s

To have a head start you need to first identify your goals. This might seem pretty obvious, but when it comes to social media marketing there are a few things to consider. When settings goals, you need to make sure your goals are:

· Specific

· Measurable

· Attainable

· Relevant

· Time-bound

You can remember these as S.M.A.R.T objectives. The next thing to do is to focus on your KPIs (key performance indicators). These will help you keep a track on your brand’s social media. To keep a check on your KPIs, look at:

· Conversion

· Leads

· Reach

· Engagement

2. Research Your Target Audience

You can’t have a social media strategy without knowing your target audience. Conduct adequate research on your potential customers and find what they do and what they don’t. Come up with engaging content for your social media which will be appreciated by your target audience.

The easiest way to do this is to create a buyer’s persona. This will allow you to view things from the buyer’s perspective.

3. Conduct a Competitor Analysis

It is always good to know your competition. Ignorance and arrogance can both land you in hot water. Conduct competitor analysis and understand what your competitors are doing. This will help you to offer services/products better than your competitors. It can also become a learning experience for you where you explore your brand’s potential.

4. Schedule Your Content

This is perhaps the most vital step in creating a social media strategy. By scheduling your content, you would have a clear idea about what needs to be posted and when it needs to be posted. A social media calendar will allow you to plan ahead and save you from the hassle of last-minute revisions and improvisation.

5. Analyse Metrics

You really don’t need to be good at mathematics to analyse metrics. Once you get a hold of how things work, you’ll be doing it efficiently and without any help. The metrics we’re talking about, allow you measure your social media performance.

Want to know the best part? Every social media platform has a different way of gathering and calculating data/metrics, so you can easily monitor your progress.


So, now that you know how to create a social media strategy, you can use it to your benefit. Social media marketing offers countless growth opportunities. All you need to do is to stop wasting time and start making your business profitable

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