Content Hub

UAE, February 18, 2020: Home of performance, a Dubai based performance marketing agency, is proud to announce that we have joined hands with Pipedrive as one of the premium agency partners in the Middle east. About Home of Performance Home of Performance is a full-scale boutique digital marketing consultancy that is guided by the realistic…

HubSpot is an extensive inbound marketing and automation platform that enables organizations to execute, oversee and measure all their inbound marketing methodology. Quite regularly, content advertisers, strategists or entrepreneurs do their examination and recognize what they have to accomplish inbound showcasing success. A stage like HubSpot gives you a mechanized way to deal with overseeing troublesome…

In today’s digital age, the term “content overload” has become increasingly common, signifying enough informational abundance available to common users on digital channels. From social media feeds to news websites, we are bombarded with a constant stream of content, often leaving us feeling overwhelmed and unable to keep up. Content overload highlights the tension between…

Whether represented by a cowrie shell, leather, a metal coin, a piece of paper, or a string of code electronically mined by a computer, money has always had three functions. According to a podcast by the Federal Reserve Bank of St. Louis, it serves as a store of value, a unit of account, and a…

You may have decided to jumpstart your content marketing with a blog that’s highly relevant to your business because you read online that businesses with blogs get 67% more leads than other companies. However, regardless of this thinkpiece being the most helpful content you have ever published, it’s drowning in a sea of content noise….

The metaverse, according to tech CEOs like Mark Zuckerberg and Satya Nadella of Microsoft, is the internet’s future and the next huge technological breakthrough. It has already become one of the most talked-about destinations in 2022, even if it is still in the preliminary stages. The metaverse is widely misinterpreted, starting with the fact that…

A growing number of brands are taking a stab at content marketing, confident that it’s a flourishing strategy modelled after successful ventures of major companies, but with nearly every brand gunning for more readers, standing out isn’t always easy. Yet equally so, creating amazing content is often viewed as a mere trope, while companies struggle…

Today, when the world is going digital everyone has information at their fingertips. According to research, 82% of consumers look for an immediate response from brands. With so many options available it is a real challenge for brands to retain and attract the audience using the traditional methods.  There are a lot of distractions all…

When it comes to getting your site to dominate the search engine ranking there is a specific type of content that you must focus on.  Don’t get me mistaken, I am not talking about the content mediums but how about we categorize the content. There are primarily two types of content  Topical  Evergreen Both these…

What Is Keyword Cannibalization? Keyword Cannibalization happens when a website has more than one page based on the very same keyword. When this happens, Google will be forced to decide which page is actually the most important to a search query. It’ll pick one of them to show up in the tests, and maybe it’s…

In the coming years where we expect a lot of technological developments in the field of Internet of things (IoT), Artificial Intelligence, Machine Learning and Robotic Process Automation. Content Intelligence is a new approach that has emerged with the help of these technological developments that enables content marketers to come up with better strategies based…

In the vastness of the digital world, content and its marketing have a big impact when it comes to placing your brand by providing your target audience with answers to specific questions. This approach focuses on creating and distributing valuable, consistent and relevant content with the objectives of;  Finding New Audiences Convincing them with the…

It is always important that the email’s that we push to our prospects do not fall in the junk mail folder. Rather than just going on with the email blast with a vague hope of generating leads, it is always important to have a strategic approach with your email marketing. When implementing email marketing to your…

I want to share some experience in a how to build a perfect lead generation campaign in a few simple steps to build a leads machine that can generate a couple of qualified leads online every day. This does not need to be either expensive or complex and I will try to explain it in…

Trouble generating quality Linkedin leads for your business. Searching for new ways to expand your business through the most powerful professional social media platform. Linkedin is a powerful social media platform helps you generate high quality leads for your business. Here are a few tips to generate high-quality leads from LinkedIn for your business. Optimize…

In social media marketing, it’s easy to succumb to the allure of numbers. Likes, shares, clicks, and follower counts often dominate, dictating strategies and defining success. Yet, behind the facade of these metrics lies a crucial distinction: the disparity between vanity metrics and those that truly propel growth. Vanity metrics, captivating in their superficial appeal,…

The advent of AI software has brought a profound transformation to the field of marketing. Numerous businesses, regardless of their size, are increasingly dependent on AI based marketing tools to promote their brands and enhance their marketing strategies. These tools have become essential components of business plans for both individuals and organizations, offering the potential…

Whether represented by a cowrie shell, leather, a metal coin, a piece of paper, or a string of code electronically mined by a computer, money has always had three functions. According to a podcast by the Federal Reserve Bank of St. Louis, it serves as a store of value, a unit of account, and a…

You may have decided to jumpstart your content marketing with a blog that’s highly relevant to your business because you read online that businesses with blogs get 67% more leads than other companies. However, regardless of this thinkpiece being the most helpful content you have ever published, it’s drowning in a sea of content noise….

Social media platforms are increasingly becoming a popular way to establish brand presence and two-way communication with clients. This asks for an effective social media management strategy. Social media management refers to the management of content which any business posts on their social media channels – whether images, short videos, blogs; along with communication management…

Reducing clutter, getting rid of wasteful expenditure and reaching out to more refined audiences is every paid search manager’s modus operandi. Building on its goal to continually enhance relevant audience targeting through automation, smart bidding solutions and matching keywords to the meaning of a search, Google has surely reinforced their understanding of intent in order…

Introduction  Do you feel the pull of new media? Consider this: how often do you use the internet in your daily lives? The number of social media apps you switch between on your phone? The answer, from experience, is too much. To imagine a life without digitalization is beyond understanding in today’s world; that is…

UAE [09/12/2020]:  The Annual MENA Search Awards returned last night, and we are delighted to announce that we won an award within the “Best use of Search- B2C” category. We were awarded for our work “HTMi” a premium hotel management institute in Dubai, offering courses related to hotel and hospitality management. For a new agency…

UAE [29/10/2020]: Home of Performance (HOP), proudly announce that we have been nominated for FIVE categories, at the  “MENA 2020 Search Awards” Here are the nominations: BEST USE OF SEARCH – B2C BEST LOCAL CAMPAIGN BEST INTEGRATED CAMPAIGN BEST SEO CAMPAIGN BEST PERFORMANCE CAMPAIGN To all our partners; Thank you for being a part of…

In this digital age, how do you think your prospects will find you: they go and search online. Say, for example, if they want to find an agency providing Local SEO services, they go online search for best “Arabic SEO services”. If you are spotted on the first page of Google, there is a higher…

Dubai, UAE – Home of Performance (HOP), a leading digital marketing agency, is proud to announce a groundbreaking partnership with Paymentology, the global leader in card issuing and processing solutions. This collaboration aims to amplify Paymentology’s reach and market visibility across continents through targeted SEO and Paid Media services. Together, the two companies will redefine…

AI for SEO has reached a crucial juncture, where the advanced technology employed by major corporations is becoming increasingly accessible to smaller businesses. This growing utilization of this innovative technology is permanently transforming the field of SEO as we know it today. SEO stands for Search Engine Optimization and involves optimizing a website to improve…

Businesses thrive when sales are high, which can only happen when quality leads are generated. Once you understand the client’s target audience, their needs, their online presence, and how to effectively reach them to increase conversions, it’s time to run lead-generation campaigns. These are ads with a strong call-to-action which direct prospects to specific landing…

A growing number of brands are taking a stab at content marketing, confident that it’s a flourishing strategy modelled after successful ventures of major companies, but with nearly every brand gunning for more readers, standing out isn’t always easy. Yet equally so, creating amazing content is often viewed as a mere trope, while companies struggle…

Whether you are working on a website that needs structural help as a result of legacy decisions made by a previous team, or you are making the smart decision of getting your site architecture right the first time around, there is no doubt that it is an important part of SEO. Still, people often highlight…

With COVID forcing many retailers online, businesses are realising the importance of perfecting their SEO strategies. If you are someone with an eCommerce website, it goes without saying that your eCommerce store is vital to the success of your business. This is why it is important to follow the best practices so that your products…

Modern-day search has come a long way from the days of 10 blue links. Google has not shied away from blue links, but SERPs are now populated by a myriad of other SERP Features, which are key additions that make the results stand out based on the user’s search query.  Presenting an opportunity for websites…

The cornerstone of local SEO is improved search visibility for businesses that serve their communities face-to-face. It’s similar to traditional SEO, but with an added geo element. If you don’t have a local SEO strategy in place and you’re a local business, you’re missing out on sales opportunities for customers searching online for your products…

No one prefers to see their organic traffic declining. Unfortunately, most website owners experience this issue every so often.  SERP volatility is normal and you should expect this if you are owning a website.  It depends on the competition as more websites are created every day with tons of content are pushed daily for the…

Big Changes are coming to Search Engine Optimisation. Normally Google rolls out plenty of updates throughout the year, and there might be winners or losers depending on the nature of the update. Most of these updates they might or may not announce.  Starting in May 2021, Google will start rolling out Core Web Vitals as…

TikTok has become a powerhouse for brands looking to reach new audiences in creative and engaging ways. Managing content creators on this platform effectively can be the key to unlocking its full potential for your brand. From outreach to content delivery, understanding how to handle these partnerships can significantly impact your success. In this article,…

Customer relationships have become more than just an occasional priority on social media platforms. Where regular brick-and-mortar social fronts have had intermittent interaction, this journey has morphed into meaningful processes that have overtaken social media initiatives significantly. Now, social media users require logistics drawn to the door and ledger, priority social alerts, customer service and…

In the vast expanse of the internet, few things hold as much debate as the concept of virality. Virality, the rapid spread of online content, is often seen as the go-to strategy for novice marketers aiming for success in the digital age. Its attraction lies in the promise of instantaneous fame, reaching millions in the…

In a world dominated by digital landscapes, where every swipe and click holds the potential to reshape a brand’s destiny, the art of social media strategy has emerged as a dynamic force. Your favourite influential beauty bloggers and A-list celebrities are not just endorsing products, but seamlessly weaving them into their everyday lives. A lipstick…

Artificial Intelligence (AI) has made significant progress in generating content based on internet research. As content shifts towards infographics and video posts, there is a growing demand for AI-powered video mockups that engage audiences and convey a transformative appeal. Content creators often struggle to cater to their audience’s visual preferences while working within tight budgets….

   Mark Zuckerberg’s company Meta, formerly known as Facebook, recently unveiled the first iteration of Threads, a text-sharing application developed by Instagram’s team. Threads provides a distinct platform for instantaneous updates and public discussions, catering to both content creators and occasional users. Efforts are underway to ensure that Threads is compatible with the open and…

It is safe to say that social media influencers have become an important part of the digital marketing process and brands of all sizes needing a strong social media presence can make this possible with the help of influencers. In today’s digital marketing world, the only thing that remains constant is change. To help brands…

Social media platforms are increasingly becoming a popular way to establish brand presence and two-way communication with clients. This asks for an effective social media management strategy. Social media management refers to the management of content which any business posts on their social media channels – whether images, short videos, blogs; along with communication management…

The power of social media; what is it?  Remember when it was all about uploading quirky pictures and tagging memes? No more, friends. There is a whole sphere people know nothing about- the sphere where marketers design and promote businesses on social media platforms.  Over the years, brands have taken notice of the growing popularity…

In the past month of November 2019, Tik Tok has surpassed all the major social media apps to become the most downloadable app of 2019. According to latest reports Tik Tok officially now has almost 1 billion users worldwide. With the increasing popularity of Tik Tok, it is obvious that the marketers and social media…

Home of Performance was officially recognised as a Certified Platinum Partner Agency by HubSpot, the world’s leading cloud-based software platform that supports marketing, sales and customer services activities for businesses. Being certified as a Platinum tier agency is a testament to the success HOP has had with the platform, yielding consistently positive results for a…

Home of Performance was recognized as a Gold Agency Partner by HubSpot, the world’s leading inbound marketing, sales and service platform. As a Gold Certified Agency Partner, HOP is able to assist its clients in building and executing inbound marketing strategies, bringing in the highest quality customers. The status also proves that HOP is using…

Home of performance, a dubai based performance marketing agency,is proud to announce that it has joined hands with hubspot as a certified agency partner in the Middle east. About Home of Performance Home of Performance is a full-scale boutique digital marketing consultancy that is guided by the true ‘Digital Partner’ approach for our clients and strives to…