Content Hub

THE PERFORMANCE MARKETING CONTENT HUB

In our Growth Marketing Content Hub we will write weekly articles on how to use digital marketing to grow your business. Feel free to subscribe and for any questions in relation to the Content Hub feel free to write info@hopdemo.epicfalcon.com

Google Featured Snippet: All You Need To Know

Modern-day search has come a long way from the days of 10 blue links. Google has not shied away from blue links, but SERPs are now populated by a myriad of other SERP Features, which are key additions that make the results stand out based on the user’s search query.  Presenting an opportunity for websites…

Home Of Performance Becomes A Certified Agency Partner for HUAWEI Ads

Home of Performance was recently recognized as a Certified Agency Partner for HUAWEI Ads in the MENA region. This allows us to tap into the HUAWEI device’s broad user base, assisting our clients in successfully amplifying their brand messages across the HUAWEI ecosystem. Utilizing HUAWEI’s advertising technologies and toolsets for brands and agencies to strategize,…

Why Your Brand Needs Influencer Marketing?

It is safe to say that social media influencers have become an important part of the digital marketing process and brands of all sizes needing a strong social media presence can make this possible with the help of influencers. In today’s digital marketing world, the only thing that remains constant is change. To help brands…

Home of Performance wins two awards at the Global Search Awards 2021!

We are delighted to announce that Home of Performance bagged not one, but two international awards during last night’s Global Search Awards 2021, in the categories of Best Global Start-up Agency and Best Local PPC Campaign. The fully virtual ceremony was hosted last night, Tuesday 13th July 2021, celebrating the very best in PPC, SEO…

Home of Performance is now a HubSpot Gold Partner!

Home of Performance was recognized as a Gold Agency Partner by HubSpot, the world’s leading inbound marketing, sales and service platform. As a Gold Certified Agency Partner, HOP is able to assist its clients in building and executing inbound marketing strategies, bringing in the highest quality customers. The status also proves that HOP is using…

What You Need to Know About Local SEO?

The cornerstone of local SEO is improved search visibility for businesses that serve their communities face-to-face. It’s similar to traditional SEO, but with an added geo element. If you don’t have a local SEO strategy in place and you’re a local business, you’re missing out on sales opportunities for customers searching online for your products…

Home Of Performance Becomes A Facebook Preferred Partner

Home of Performance has been approved as a Preferred agency partner in Facebook Marketing Partners for Agencies. Awarded to agencies that demonstrate advanced knowledge of the platform, the coveted badge gives access to a wealth of resources, enabling the select few to grow their expertise and help their clients succeed. John von Hofsten, Founder and…

Global Search Awards 2021 Nominations

Home of Performance (HOP), proudly announce that we have been nominated for THREE categories, at the  “Global Search Awards 2021”. Here are the nominations: BEST GLOBAL STARTUP AGENCY BEST LOCAL CAMPAIGN (SEO) BEST LOCAL CAMPAIGN (PPC) To all our partners; Thank you for being a part of our journey and for believing in us all…

Google Ads Responsive Search Ads – The New Default Ad Type You Need To Know About

If there’s one thing we can bet on, it’s that Google Ads knows how to keep us all on our toes. Adding on to a slew of Google Ads updates recently, comes another. And as per them, it is going to improve user experience on both ends of the spectrum, the one who creates these…

9 Reasons Why Your Organic Traffic has Dropped Suddenly?

No one prefers to see their organic traffic declining. Unfortunately, most website owners experience this issue every so often.  SERP volatility is normal and you should expect this if you are owning a website.  It depends on the competition as more websites are created every day with tons of content are pushed daily for the…

A Guide To Google’s New Ranking Factor: Core Web Vitals

Big Changes are coming to Search Engine Optimisation. Normally Google rolls out plenty of updates throughout the year, and there might be winners or losers depending on the nature of the update. Most of these updates they might or may not announce.  Starting in May 2021, Google will start rolling out Core Web Vitals as…

WHY LUXURY BRANDS NEED SOCIAL MEDIA

Social media platforms are increasingly becoming a popular way to establish brand presence and two-way communication with clients. This asks for an effective social media management strategy. Social media management refers to the management of content which any business posts on their social media channels – whether images, short videos, blogs; along with communication management…

New Google Lead Form Extension Convert Users Without Ad Clicks

Launching fresh out of its Beta Testing Phase is Google Ads newest feature and that too a really cool one indeed. Google Ads will now let its users fill up a lead form without leaving the SERP environment. The Lead Form Extension feature, which was in the beta cycle since last year, debuts full-scale this…

The Takeover: Phrase Match absorbs Broad Match Modifier in the latest Google Update

Reducing clutter, getting rid of wasteful expenditure and reaching out to more refined audiences is every paid search manager’s modus operandi. Building on its goal to continually enhance relevant audience targeting through automation, smart bidding solutions and matching keywords to the meaning of a search, Google has surely reinforced their understanding of intent in order…

Digital Marketing Trends 2021.

Introduction  Do you feel the pull of new media? Consider this: how often do you use the internet in your daily lives? The number of social media apps you switch between on your phone? The answer, from experience, is too much. To imagine a life without digitalization is beyond understanding in today’s world; that is…

Top 6 Marketing Automation Tools for 2021

What is Marketing Automation?  Marketing automation refers to the software and platforms that allow companies to effectively increase marketing across multiple channels online and grow. Marketers can specify criteria they want to focus on and use marketing automation tools to achieve their targets. Marketing Automation increases the marketing department’s efficiency and overall performance of the...

MENA 2020 Search Award Winner.

UAE [09/12/2020]:  The Annual MENA Search Awards returned last night, and we are delighted to announce that we won an award within the “Best use of Search- B2C” category. We were awarded for our work “HTMi” a premium hotel management institute in Dubai, offering courses related to hotel and hospitality management. For a new agency…

Disavowing Links: The Do’s and Dont’s.

There is no denying that Link building plays a big part in your SEO strategy. But the fact is that not every website that links back to your site is not worth it. It can affect your overall rankings, domain authority and performance when there are too many low-quality links associated with your website. The…

MENA 2020 Search Awards Nominations.

UAE [29/10/2020]: Home of Performance (HOP), proudly announce that we have been nominated for FIVE categories, at the  “MENA 2020 Search Awards” Here are the nominations: BEST USE OF SEARCH – B2C BEST LOCAL CAMPAIGN BEST INTEGRATED CAMPAIGN BEST SEO CAMPAIGN BEST PERFORMANCE CAMPAIGN To all our partners; Thank you for being a part of…

SOCIAL MEDIA MANAGEMENT: IT’S SIGNIFICANCE IN TODAY’S WORLD

The power of social media; what is it?  Remember when it was all about uploading quirky pictures and tagging memes? No more, friends. There is a whole sphere people know nothing about- the sphere where marketers design and promote businesses on social media platforms.  Over the years, brands have taken notice of the growing popularity…

The 9 Most Important SEO Ranking factors

In this digital age, how do you think your prospects will find you: they go and search online. Say, for example, if they want to find an agency providing Local SEO services, they go online search for best “Arabic SEO services”. If you are spotted on the first page of Google, there is a higher…

Home of Performance Becomes Certified Criteo Partner Agency In UAE

UAE, September 23, 2020: Home of performance (HOP), a Dubai based performance marketing agency, has officially launched its new agency partnership program with Criteo recognizing HOP as one of the leading digital marketing and consulting agency in the Middle East. About Home of Performance Home of Performance is a full-scale boutique digital marketing consultancy that…

An On-Page SEO Checklist – 15 Things You Should Know

According to Search Engine Journal, in this year of uncertainty SEO became the top priority as a marketing channel for brands and business. Studies and research shows that almost 70- 80% of the users  are focused on organic search results and they tend to convert into quality leads when compared to the paid ads.  So,…

Conversational Marketing: Prioritize and why does it matter?

Today, when the world is going digital everyone has information at their fingertips. According to research, 82% of consumers look for an immediate response from brands. With so many options available it is a real challenge for brands to retain and attract the audience using the traditional methods.  There are a lot of distractions all…

Home of Performance (HOP) Becomes Adjust Certified Solutions Partner

UAE, July 01, 2020: Dubai-based digital marketing agency, Home of Performance becomes Adjust Certified Solutions Partner in less than a year after the company’s inception in September 2019.  Home of Performance operates as a full-service provider at boutique level, consisting of a small, lean and experienced team of digital experts that rapidly engage with clients…

Topical vs Evergreen Content: The Art Of Balancing In SEO.

When it comes to getting your site to dominate the search engine ranking there is a specific type of content that you must focus on.  Don’t get me mistaken, I am not talking about the content mediums but how about we categorize the content. There are primarily two types of content  Topical  Evergreen Both these…

4 Tips on how to maximize sales during Corona

Most of us have been impacted by the current situation in one way or another. For service providers, most probably you have seen retainers being cut and planned projects pushed to the future.  For any operation that offers B2B services, this is the harsh reality of any time. It can happen during a “non-corona year”…

Google May 2020 Core Update.

In the midst of the coronavirus pandemic, Google made its second major update of 2020. The update was confirmed on 4 May by @searchliason  and named the “May 2020 Core Update.” The update will go on for 2 weeks from its initial date of release The rollout takes one to two weeks, according to Google,…

Local SEO: How to Optimize Your Website For Local SEO.

What is Local SEO? Local SEO (Local Search Engine Optimization), also referred to as local search engine marketing, is an immensely successful way to advertise your company online, because it lets companies sell their goods and services to local consumers at the exact time they search for them online. This is done by a number…

Is Investing In SEO Still Worth In 2020.

How many occasions have you googled yourself or your company and found it incredibly difficult to locate the Google search results on your website? You might also be looking for a very specific product or service that you are selling only to find your site hidden pages deep inside the search results of Google. The…

Home of Performance Becomes PipeDrive Premium Agency Partner IN UAE.

UAE, February 18, 2020: Home of performance, a Dubai based performance marketing agency, is proud to announce that we have joined hands with Pipedrive as one of the premium agency partners in the Middle east. About Home of Performance Home of Performance is a full-scale boutique digital marketing consultancy that is guided by the realistic…

THE 8 REASONS WHY YOU SHOULD BE USING HUBSPOT MARKETING

HubSpot is an extensive inbound marketing and automation platform that enables organizations to execute, oversee and measure all their inbound marketing methodology. Quite regularly, content advertisers, strategists or entrepreneurs do their examination and recognize what they have to accomplish inbound showcasing success. A stage like HubSpot gives you a mechanized way to deal with overseeing troublesome…

Conversational Marketing: Prioritize and why does it matter?

Today, when the world is going digital everyone has information at their fingertips. According to research, 82% of consumers look for an immediate response from brands. With so many options available it is a real challenge for brands to retain and attract the audience using the traditional methods.  There are a lot of distractions all…

Topical vs Evergreen Content: The Art Of Balancing In SEO.

When it comes to getting your site to dominate the search engine ranking there is a specific type of content that you must focus on.  Don’t get me mistaken, I am not talking about the content mediums but how about we categorize the content. There are primarily two types of content  Topical  Evergreen Both these…

Keyword Cannibalization And Its Impact On SEO.

What Is Keyword Cannibalization? Keyword Cannibalization happens when a website has more than one page based on the very same keyword. When this happens, Google will be forced to decide which page is actually the most important to a search query. It’ll pick one of them to show up in the tests, and maybe it’s…

Content Intelligence: Discover Insights That Matter.

In the coming years where we expect a lot of technological developments in the field of Internet of things (IoT), Artificial Intelligence, Machine Learning and Robotic Process Automation. Content Intelligence is a new approach that has emerged with the help of these technological developments that enables content marketers to come up with better strategies based…

5 Effective Ways to Improve your Content Marketing Strategy.

In the vastness of the digital world, content and its marketing have a big impact when it comes to placing your brand by providing your target audience with answers to specific questions. This approach focuses on creating and distributing valuable, consistent and relevant content with the objectives of;  Finding New Audiences Convincing them with the…

Top 5 SEO Trends In 2020 To Implement.

As the online marketing trends go up and websites being an asset of the company, and google having core updates that prioritize companies and services on improving the relevance of the content that is put towards to consume. It is important that companies and businesses must have an SEO strategy on how they can create…

SEO: The Importance Of Voice Search Optimization In 2020.

Whether it is Google Assistant, Alexa, Bixby or Siri on your iPhone, voice search revolution is causing a ripple effect in finding information and has turned into everyone’s digital go-to apparatus today giving users the absolute freedom to look up the internet without having to type out long texts and scroll through suggested data.   What…

Content Mapping through Different stages Of Buyer’s Journey.

Creating and Promoting content that attracts, converts, closes and delights your prospects or buyer personas forms the core of the Inbound marketing methodology. So what it does says is content plays an important role in formulating an effective inbound marketing methodology. The content should be streamlined and mapped along with the stages of the marketing…

Copy vs Content – The Writing Explained.

Writing is, of course, a blend of creativity with facts. In the digital world where content plays a major role, writing requires a lot of effort to be put on. In the world of digital media there is always a question asked by many about the differences between the two Content vs Copy; are they…

THE BEST 5 TOOLS FOR KEYWORD RESEARCH IN 2020

Keyword research is the process of discovering and breaking down the correct set of keywords that users tend to search for a particular set of term or matching phrases. Proper keyword research enables you to design and implement your paid and organic marketing strategy. Keyword research forms an integral part of developing a successful online…

How To Have An Effective Inbound Email Marketing Strategy.

It is always important that the email’s that we push to our prospects do not fall in the junk mail folder. Rather than just going on with the email blast with a vague hope of generating leads, it is always important to have a strategic approach with your email marketing. When implementing email marketing to your…

HOW TO BUILD A PERFECT LEAD GENERATION CAMPAIGN.

I want to share some experience in a how to build a perfect lead generation campaign in a few simple steps to build a leads machine that can generate a couple of qualified leads online every day. This does not need to be either expensive or complex and I will try to explain it in…

6 TIPS FOR GENERATING QUALITY LINKEDIN LEADS

Trouble generating quality Linkedin leads for your business. Searching for new ways to expand your business through the most powerful professional social media platform. Linkedin is a powerful social media platform helps you generate high quality leads for your business. Here are a few tips to generate high-quality leads from LinkedIn for your business. Optimize…

Home Of Performance Becomes A Facebook Preferred Partner

Home of Performance has been approved as a Preferred agency partner in Facebook Marketing Partners for Agencies. Awarded to agencies that demonstrate advanced knowledge of the platform, the coveted badge gives access to a wealth of resources, enabling the select few to grow their expertise and help their clients succeed. John von Hofsten, Founder and…

WHY LUXURY BRANDS NEED SOCIAL MEDIA

Social media platforms are increasingly becoming a popular way to establish brand presence and two-way communication with clients. This asks for an effective social media management strategy. Social media management refers to the management of content which any business posts on their social media channels – whether images, short videos, blogs; along with communication management…

The Takeover: Phrase Match absorbs Broad Match Modifier in the latest Google Update

Reducing clutter, getting rid of wasteful expenditure and reaching out to more refined audiences is every paid search manager’s modus operandi. Building on its goal to continually enhance relevant audience targeting through automation, smart bidding solutions and matching keywords to the meaning of a search, Google has surely reinforced their understanding of intent in order…

Digital Marketing Trends 2021.

Introduction  Do you feel the pull of new media? Consider this: how often do you use the internet in your daily lives? The number of social media apps you switch between on your phone? The answer, from experience, is too much. To imagine a life without digitalization is beyond understanding in today’s world; that is…

MENA 2020 Search Award Winner.

UAE [09/12/2020]:  The Annual MENA Search Awards returned last night, and we are delighted to announce that we won an award within the “Best use of Search- B2C” category. We were awarded for our work “HTMi” a premium hotel management institute in Dubai, offering courses related to hotel and hospitality management. For a new agency…

MENA 2020 Search Awards Nominations.

UAE [29/10/2020]: Home of Performance (HOP), proudly announce that we have been nominated for FIVE categories, at the  “MENA 2020 Search Awards” Here are the nominations: BEST USE OF SEARCH – B2C BEST LOCAL CAMPAIGN BEST INTEGRATED CAMPAIGN BEST SEO CAMPAIGN BEST PERFORMANCE CAMPAIGN To all our partners; Thank you for being a part of…

The 9 Most Important SEO Ranking factors

In this digital age, how do you think your prospects will find you: they go and search online. Say, for example, if they want to find an agency providing Local SEO services, they go online search for best “Arabic SEO services”. If you are spotted on the first page of Google, there is a higher…

Home of Performance Becomes Certified Criteo Partner Agency In UAE

UAE, September 23, 2020: Home of performance (HOP), a Dubai based performance marketing agency, has officially launched its new agency partnership program with Criteo recognizing HOP as one of the leading digital marketing and consulting agency in the Middle East. About Home of Performance Home of Performance is a full-scale boutique digital marketing consultancy that…

Conversational Marketing: Prioritize and why does it matter?

Today, when the world is going digital everyone has information at their fingertips. According to research, 82% of consumers look for an immediate response from brands. With so many options available it is a real challenge for brands to retain and attract the audience using the traditional methods.  There are a lot of distractions all…

Home of Performance (HOP) Becomes Adjust Certified Solutions Partner

UAE, July 01, 2020: Dubai-based digital marketing agency, Home of Performance becomes Adjust Certified Solutions Partner in less than a year after the company’s inception in September 2019.  Home of Performance operates as a full-service provider at boutique level, consisting of a small, lean and experienced team of digital experts that rapidly engage with clients…

Google Featured Snippet: All You Need To Know

Modern-day search has come a long way from the days of 10 blue links. Google has not shied away from blue links, but SERPs are now populated by a myriad of other SERP Features, which are key additions that make the results stand out based on the user’s search query.  Presenting an opportunity for websites…

What You Need to Know About Local SEO?

The cornerstone of local SEO is improved search visibility for businesses that serve their communities face-to-face. It’s similar to traditional SEO, but with an added geo element. If you don’t have a local SEO strategy in place and you’re a local business, you’re missing out on sales opportunities for customers searching online for your products…

9 Reasons Why Your Organic Traffic has Dropped Suddenly?

No one prefers to see their organic traffic declining. Unfortunately, most website owners experience this issue every so often.  SERP volatility is normal and you should expect this if you are owning a website.  It depends on the competition as more websites are created every day with tons of content are pushed daily for the…

A Guide To Google’s New Ranking Factor: Core Web Vitals

Big Changes are coming to Search Engine Optimisation. Normally Google rolls out plenty of updates throughout the year, and there might be winners or losers depending on the nature of the update. Most of these updates they might or may not announce.  Starting in May 2021, Google will start rolling out Core Web Vitals as…

Disavowing Links: The Do’s and Dont’s.

There is no denying that Link building plays a big part in your SEO strategy. But the fact is that not every website that links back to your site is not worth it. It can affect your overall rankings, domain authority and performance when there are too many low-quality links associated with your website. The…

The 9 Most Important SEO Ranking factors

In this digital age, how do you think your prospects will find you: they go and search online. Say, for example, if they want to find an agency providing Local SEO services, they go online search for best “Arabic SEO services”. If you are spotted on the first page of Google, there is a higher…

An On-Page SEO Checklist – 15 Things You Should Know

According to Search Engine Journal, in this year of uncertainty SEO became the top priority as a marketing channel for brands and business. Studies and research shows that almost 70- 80% of the users  are focused on organic search results and they tend to convert into quality leads when compared to the paid ads.  So,…

Local SEO: How to Optimize Your Website For Local SEO.

What is Local SEO? Local SEO (Local Search Engine Optimization), also referred to as local search engine marketing, is an immensely successful way to advertise your company online, because it lets companies sell their goods and services to local consumers at the exact time they search for them online. This is done by a number…

Is Investing In SEO Still Worth In 2020.

How many occasions have you googled yourself or your company and found it incredibly difficult to locate the Google search results on your website? You might also be looking for a very specific product or service that you are selling only to find your site hidden pages deep inside the search results of Google. The…

Keyword Cannibalization And Its Impact On SEO.

What Is Keyword Cannibalization? Keyword Cannibalization happens when a website has more than one page based on the very same keyword. When this happens, Google will be forced to decide which page is actually the most important to a search query. It’ll pick one of them to show up in the tests, and maybe it’s…

Why Your Brand Needs Influencer Marketing?

It is safe to say that social media influencers have become an important part of the digital marketing process and brands of all sizes needing a strong social media presence can make this possible with the help of influencers. In today’s digital marketing world, the only thing that remains constant is change. To help brands…

WHY LUXURY BRANDS NEED SOCIAL MEDIA

Social media platforms are increasingly becoming a popular way to establish brand presence and two-way communication with clients. This asks for an effective social media management strategy. Social media management refers to the management of content which any business posts on their social media channels – whether images, short videos, blogs; along with communication management…

SOCIAL MEDIA MANAGEMENT: IT’S SIGNIFICANCE IN TODAY’S WORLD

The power of social media; what is it?  Remember when it was all about uploading quirky pictures and tagging memes? No more, friends. There is a whole sphere people know nothing about- the sphere where marketers design and promote businesses on social media platforms.  Over the years, brands have taken notice of the growing popularity…

How TIK TOK ADS Is Bound To Make An Impact In Your Business!

In the past month of November 2019, Tik Tok has surpassed all the major social media apps to become the most downloadable app of 2019. According to latest reports Tik Tok officially now has almost 1 billion users worldwide. With the increasing popularity of Tik Tok, it is obvious that the marketers and social media…

How social media supports the Inbound Marketing Strategy

Digital marketing is all about having a strong online presence and increasing traffic. However, it is important to keep your prospects engaged with your product or service when they land on your website.  Inbound Marketing has turned out to be the most effective way to do so. Inbound marketing focusses on valuable content creation that…

5 Ways SOCIAL MEDIA MARKETING Will Help You Get More Business

To know that social media is really popular among consumers, you must not be a dedicated reader of technical blogs or an expert in online marketing. No one is an alien to the social media in this digital world. The increasing number of users in each media proves the popularity of social media channels in…

5 STEPS TO CREATING A SOCIAL MEDIA STRATEGY

The world is moving at the speed of light. We now have flying cars, AI technology, sustainable energy etc. We even managed to find water on Mars! All of this was not possible for our ancestors, but thanks to technology and advanced learning, it is for us. In case you haven’t noticed, the entire world…

5 MISTAKES YOU ARE MAKING WITH FACEBOOK LEAD GENERATION ADS

Facebook ads have become a top priority for brands as an advertising platform. This social media platform has opened the doors for top brands to build a strong database for their business in the long run. “Leads” being one of the essential data that leads to successful sales, lead generation has become one of the main…

5 WAYS SOCIAL LISTENING CAN IMPROVE YOUR MARKETING STRATEGY

Social media has brought a revolutionary change in the business landscape. The audience is so actively engaged in talking about the brands they are interested in. To create a strong platform in this business environment you have to engage with your audience. This is where Social Media Listening plays a major role in Social Media…

HOW TO USE HASHTAG FOR YOUR SOCIAL MEDIA PLATFORMS.

Social Media has become a major platform for brands for promoting their products or contents. Hashtags have made a serious impact on brand promotions to make the brand discoverable when used correctly and uniquely. Over time the same has become an essential way to keep your audience engaged and create a social impact for your…

Home of Performance is now a HubSpot Gold Partner!

Home of Performance was recognized as a Gold Agency Partner by HubSpot, the world’s leading inbound marketing, sales and service platform. As a Gold Certified Agency Partner, HOP is able to assist its clients in building and executing inbound marketing strategies, bringing in the highest quality customers. The status also proves that HOP is using…

HOP BECOMES HUBSPOT CERTIFIED AGENCY PARTNER IN UAE

Home of performance, a dubai based performance marketing agency,is proud to announce that it has joined hands with hubspot as a certified agency partner in the Middle east. About Home of Performance Home of Performance is a full-scale boutique digital marketing consultancy that is guided by the true ‘Digital Partner’ approach for our clients and strives to…

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