Articles from HOP

Home of Performance, a leading name in performance marketing and digital strategy, is thrilled to announce a dynamic partnership with Salus Clinic, Dubai’s premier destination for high-quality, eco-conscious aesthetic treatments. This collaboration will bring advanced digital strategies to enhance Salus Clinic’s reach, empowering clients to access the latest innovations in skin health and wellness while…

Home of Performance (HOP), a leader in digital marketing and brand engagement in the Middle East, is thrilled to announce a strategic partnership with Leap, the UAE’s innovative pocket money app, to provide impactful paid media services. Through this collaboration, HOP aims to amplify Leap’s mission of helping UAE teens develop lifelong money management skills…

Welcome to the spooky side of digital marketing! With Halloween around the corner, it’s time to dive into the eerie world of marketing fears.  Working in a digital marketing agency isn’t always smooth sailing. There are some phrases that, when uttered, send a chill down the spine of even the most seasoned marketer. As Halloween…

Home of Performance, a leading digital marketing agency in the MENA region, proudly announces its 24 nominations at the prestigious MENA Search Awards 2024. This outstanding achievement positions Home of Performance as a frontrunner in the industry, showcasing its relentless dedication to excellence in Pay-Per-Click (PPC), Search Engine Optimization (SEO), and integrated digital marketing campaigns….

Home of Performance (HOP), a premier digital services provider, is proud to announce its strategic partnership with MoEngage, a leader in customer engagement platforms. This collaboration is poised to transform how businesses across the UAE manage customer relationships, bringing them a robust and effective solution to execute personalized CRM strategies. The partnership with MoEngage allows…

Home of Performance (HOP), a pioneer in digital marketing and SEO services, is pleased to announce an exciting expansion of its ongoing collaboration with Elite Cars Holdings. This partnership solidifies HOP’s role in elevating the digital presence of Elite Cars Holdings, extending its SEO services to enhance the company’s visibility in the competitive automotive industry….

Home of Performance (HOP), a renowned digital solutions provider, is excited to announce its strategic partnership with SunCity Motors Dubai, a leading name in the luxury car industry. This collaboration marks a new chapter for both companies as they join forces to bring innovative SEO services to the automotive market, enhancing customer engagement and reinforcing…

Home of Performance (HOP), a leader in digital marketing, proudly announces its strategic partnership with HMA Living, the region’s premier destination for luxury home brands. This exciting collaboration will bring together HOP’s expertise in paid media, social media, creative services, and SEO, transforming how consumers discover and engage with premium brands in the digital space….

TikTok has become a powerhouse for brands looking to reach new audiences in creative and engaging ways. Managing content creators on this platform effectively can be the key to unlocking its full potential for your brand. From outreach to content delivery, understanding how to handle these partnerships can significantly impact your success. In this article,…

Dubai, UAE – July 2, 2024 – Home of Performance (HOP), a leading boutique digital marketing consultancy, proudly announces its partnership with Revibe to enhance the brand’s digital presence through creative services. Revibe stands out as a pioneer in redefining how consumers perceive refurbished tech products. With a meticulous 50-point device inspection process, Revibe ensures…

Dubai, UAE – July 2, 2024 – Home of Performance (HOP), a leading digital marketing consultancy, is pleased to announce its new partnership with DipDap Laundry, a top-tier laundry service provider in Dubai. This exciting collaboration is set to revolutionize DipDap Laundry’s online presence and customer engagement through strategic paid media and creative services. Home…

Dubai, UAE – July 2, 2024 – Home of Performance (HOP), Dubai’s go-to digital marketing consultancy, is excited to announce its new collaboration with AVANTCHA, a leading tea brand dedicated to redefining the modern tea experience. This collaboration is set to transform the digital presence of AVANTCHA through innovative Paid Media and SEO strategies. With…

Dubai, UAE – July 2, 2024 – Home of Performance (HOP), a leading digital marketing consultancy, proudly announces its latest partnership with Aesthetic International Plastic Surgery Clinic. This collaboration aims to enhance Aesthetic International’s digital presence through advanced paid media services, reinforcing HOP’s commitment to driving high-impact results in the digital marketing landscape. Aesthetic International,…

Dubai, UAE – July 2, 2024 – Home of Performance (HOP), a leading digital marketing agency, is thrilled to announce a new partnership with AEON Clinic, renowned for its cutting-edge regenerative treatments. This exciting collaboration aims to revolutionize the healthcare sector by leveraging advanced paid media services to enhance AEON Clinic’s reach and patient engagement….

Dubai, UAE – June 24, 2024 – Home of Performance, is thrilled to announce its nomination in six categories at the prestigious Global Search Awards 2024. This remarkable achievement underscores our relentless pursuit of excellence and innovation in the realms of SEO and PPC, setting new standards in the digital marketing industry. As the digital…

Customer relationships have become more than just an occasional priority on social media platforms. Where regular brick-and-mortar social fronts have had intermittent interaction, this journey has morphed into meaningful processes that have overtaken social media initiatives significantly. Now, social media users require logistics drawn to the door and ledger, priority social alerts, customer service and…

Serving as a portable, wireless and freestanding information series, your secret stash of podcasts could be your ultimate screening for digital marketing insights. Podcasting, simply put, involves the creation and distribution of audio content, covering a variety of topics from entertainment to education and beyond. Its popularity has soared in recent years, with millions tuning…

In today’s digital age, the term “content overload” has become increasingly common, signifying enough informational abundance available to common users on digital channels. From social media feeds to news websites, we are bombarded with a constant stream of content, often leaving us feeling overwhelmed and unable to keep up. Content overload highlights the tension between…

Did you know that brand voice plays consistently with the psychographics and appeals distinct to each customer? Amidst the sea of polls and brands, brand voice is weaved for consumers and brand ambassadors alike, where the “like” button is a legacy click. So what is brand voice exactly? Brand voice stands as a pivotal element,…

In the vast expanse of the internet, few things hold as much debate as the concept of virality. Virality, the rapid spread of online content, is often seen as the go-to strategy for novice marketers aiming for success in the digital age. Its attraction lies in the promise of instantaneous fame, reaching millions in the…

In social media marketing, it’s easy to succumb to the allure of numbers. Likes, shares, clicks, and follower counts often dominate, dictating strategies and defining success. Yet, behind the facade of these metrics lies a crucial distinction: the disparity between vanity metrics and those that truly propel growth. Vanity metrics, captivating in their superficial appeal,…

If you were at stage A of the marketing funnel, returns in resolving a product swap or exchange for service would leave you with a desired outcome and product purchase. But once you are at points B and C, the momentum typically dissipates to leave you with randomised outcomes that have no clear consumer value…

Slip-ups in brand messaging and value conveyance making you cringe with the onset of plummeting sales? Online Reputation Management (ORM) holds a hefty punch where this methodology expects due bottom lines into a business’s preventive strategy. While online issues may arise at some point down the advertising funnel, it’s important to divert with fruitful measures…

Having an Integrated Marketing Communications (IMC) portfolio means that a one-off analyst can automatically pick a channel to gain clear foresight about your overall campaign strategy activities. This is truly the art of IMC since insights are gleaned readily, facilitating an understanding of your business’s standing. IMC has evolved into a stepping stone where social…

In the recent digital age, marketing automation has possessed humanised criteria which, however unsettling, has become the beacon of productivity and business civilisation as we know it. Whether it’s the imbued machine controller, Al assistant or the average loyalty segment controlling the reigns, the input of machine learning into marketing automation is vast.  Marketing automation,…

Captivating your audience through authentic storytelling is no longer a side hustle but a mandatory convention for foretelling marketers. So, what makes your brand unique amongst the sea of value-added propositions? This is where behavioural and psychographic sentiment interludes its segment where emotion in brand storytelling is poised for perfection.  Creating compelling product stories hinges…

Where KPIs for ROI have many identities, tracking a few emergent indicators is useful for a marketer’s evaluation arsenal. By 2024, it is safe to say that there is a metric to measure every stage of the advertising funnel, giving ROI a capacity of full throttle. In simple terms, ROI metrics are here to stay…

As opposed to the Black Box theory, User-Generated Content is part of the strategic mindset of an everyday marketer. The power of UGC is on the threshold where impressions, consumer retention and Customer Lifetime Value are essential factors for global brands making it to the big time.  Essentially, UGC is defined by consumer advocates who…

Where would we be if chatbots didn’t deliver the follow-up protocol in website campaigns and promotional offers? Surely, marketers would probably be floundering in excessive and obsolete roles. In 2024, chatbots have delivered the stellar customer experience by supplementing the role of adjunct where user queries become their bottom-line powerhouse. Essentially, chatbots receive, iterate and…

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential. As we venture into 2024, one trend continues to gain momentum and shape the way consumers interact with technology: voice search. With the proliferation of smart devices and virtual assistants, optimizing for voice search has become a paramount strategy for digital…

In recent years, influencer marketing has transformed the landscape of digital advertising, offering brands a unique opportunity to connect with their target audience through trusted personalities on social media platforms.  As we step into 2024, the evolution of influencer marketing continues to unfold, presenting new trends and strategies that redefine the way brands engage with…

Where consumers wield unprecedented control over their online experiences, traditional one-size-fits-all marketing approaches are quickly becoming obsolete. As the demand for tailored interactions continues to soar, brands are turning to hyper-personalisation as the essential driver of their marketing strategies.  This evolution into hyper-personalisation has rendered marketers to question their mechanised approaches in spearheading campaigns, where…

Without concise, effective brand offerings on Google My Business, it’s easy to become subject to negative feedback, leaving you questioning your prospects and your business’s bottom line. From slip-ups in brand consistency, conveyance and quality control, brand sentiment analysis is teetering on a long-forgotten pedestal.  These critiques can be viewed as daggers to a business’s…

DUBAI, UAE – [2024/03/22] – Home of Performance Marketing (HOP), a leading social media marketing agency, today announced the expansion of its partnership with RAK Ceramics, a globally recognized premium ceramics brand. Building on the success of HOP’s TikTok content production for RAK Ceramics in the UAE, the agency will now take charge of the…

DUBAI, UAE – March 08,2024 – Home of Performance Marketing (HOP), a leading performance marketing agency, today announced a strategic partnership with Zofeur, the innovative pay-per-minute chauffeur app.  HOP will support Zofeur’s expansion and customer acquisition efforts with targeted paid media campaigns and in-depth app analytics. HOP’s expertise in performance marketing will be instrumental in…

DUBAI, UAE – March 06, 2024 – Home of Performance Marketing (HOP), a recognized leader in performance marketing, today announced a strategic partnership with Biz Group, the UAE’s premier provider of corporate training solutions. HOP will spearhead Biz Group’s ambitious expansion into the Kingdom of Saudi Arabia (KSA) with targeted paid media management and search…

DUBAI, UAE –March 04, 2024 : Home of Performance Marketing (HOP), a leading performance marketing agency in the Middle East, proudly announces a strategic partnership with oneshot, the new local and innovative brand in the functional nutrition space. HOP will offer comprehensive digital support and strategic consulting to launch oneshot in the United Arab Emirates…

DUBAI, UAE – March 01,2024 : Home of Performances (HOP), a leading performance marketing agency in the UAE, today announced a major client win:  Nando’s UAE has selected HOP to manage its paid media campaigns across the region. HOP will assume responsibility for Nando’s paid media strategy and execution, leveraging their expertise to drive enhanced…

Introduction In the fast-paced world of e-commerce, mastering Conversion Rate Optimization (CRO) is no longer an option—it’s a necessity. Your conversion rate, representing the percentage of visitors who become customers, is the key to unlocking unprecedented business growth. In this article, we explore essential strategies and tactics to propel your e-commerce business to new heights…

Introduction In the dynamic landscape of the digital realm, the importance of website migration looms over us.  At its core, it is a proactive response to technological advancements, necessitating a recalibration of a digital presence to embrace cutting-edge innovations. Beyond technological considerations, the process becomes a crucial tool for organizations undergoing rebranding initiatives, facilitating a…

In digital marketing, SEO tools are worth more than the utilitarian importance they exhibit, no matter how many times you attempt to decipher your search rankings manually. With its labyrinthine algorithms and dynamic user behaviours, the digital landscape demands a meticulous approach, and SEO tools emerge as the compass, illuminating the path towards digital prominence….

In a world where consumer attention is a fleeting resource, and the digital realm is a bustling marketplace where fortunes are won and lost, the resonance of success echoes loudest in the avenues of digital marketing. In an era where the virtual realm dictates market dynamics, the strategic deployment of digital marketing has become more…

Where keywords line up in the average market’s wavelength, generating the optimal art of keyword research is nothing short of satisfying. Keyword research, a pivotal facet of any comprehensive digital marketing strategy, involves the meticulous identification, analysis, and utilisation of the terms and phrases users employ in their online searches. As the digital sphere evolves…

Dubai, UAE – January 4, 2024: Home of Performance (HOP), the award-winning digital agency known for driving results, announces its partnership with FitConnector, a game-changing mobile app connecting individuals with diverse and passionate fitness professionals. With HOP’s strategic expertise, FitConnector is poised to transform how people across the region experience wellness and achieve their fitness…

Dubai, UAE – December 19, 2023: Home of Performance (HOP), the award-winning digital agency known for its game-changing strategies and exceptional performance, is thrilled to announce the appointment of two new powerhouses to its management team: Tahir Kheshgi as Digital Director and Mohamed Ballout as Head of Social Media. Tahir Kheshgi brings a wealth of…

In a world where every click, view, and engagement matters, quantitative content marketing analytics serve as the compass guiding businesses through the vast ocean of online content. They provide the means to decipher the effectiveness of your campaigns, offering precise metrics and quantifiable results. These analytics offer invaluable insights into consumer behaviour, enabling you to…

We’re thrilled to share our recent triumph at the MENA Search Awards 2023, where Home of Performance secured two prestigious awards, recognised as sought-after honours in the dynamic landscape of digital marketing. We’re honoured to have received the “Best Performance Campaign” award for our project with Meydan Free Zone, titled “Delivering Performance & Trade Licenses.”…

Video ads are a powerful way to connect and communicate with your online audience. However, you need to consider many factors to make your video ads effective, such as the devices, formats, and platforms that your audience uses. To create video ads that are relevant, impactful, and cost-efficient, you need to follow some best practices…

Consider your mobile app as a prime Initial Public Offering, set to captivate elite investors in a high-stakes boardroom. Just as a strategic IPO roadshow is crucial, consider app install campaigns your bespoke presentations, meticulously tailored to entice discerning stakeholders.  App install campaigns aren’t just about increasing download numbers; they are a pivotal aspect of…

Shopify stands as a powerful platform in the e-commerce domain, enabling entrepreneurs to set up and run online stores with remarkable ease. However, amidst the virtual shelves and digital transactions, there exists a vital element that can make or break the success of any Shopify store: Search Engine Optimisation (SEO).  In an era where online…

Where visibility can make or break a business, mastering the intricacies of Search Engine Optimisation (SEO) is nothing short of essential. In a virtual marketplace saturated with countless businesses vying for attention, your position on search engine results pages (SERPs) can make all the difference. In this digital battleground, the key to ascending the ranks…

We at Home of Performance are excited to announce a groundbreaking partnership with Performance One Car Rental, the esteemed luxury and supercar rental business based in Dubai. This strategic collaboration is set to elevate Performance One Car Rental’s brand awareness and boost customer acquisition through a holistic approach that combines PPC, SEO, and Social Media…

Online reputation is a valuable asset for business success. It can attract and retain potential customers, partners, and investors who trust the brand. This is why it is important to be aware of how Google autocomplete can affect online reputation in seconds. Google autocomplete is a feature that helps users find what they are searching…

Home of Performance is thrilled to announce its outstanding achievement at the MARCOM Awards 2023, where we have received three prestigious awards, including two Platinum and one Gold, in the fiercely competitive Best Digital Marketing Campaign category for our outstanding PPC and SEO projects. Here are our winning campaigns – Platinum Awards Gold Award Since…

Home of Performance is proud to announce that we have been selected as a finalist at the prestigious MENA Search Awards 2023. Being nominated in 06 highly competitive categories underscores our commitment to excellence in digital marketing and our unwavering dedication to delivering exceptional results for clients across the MENA region. The MENA Search Awards…

Home of Performance is excited to announce its collaboration with ActiveCampaign, a leading provider of customer experience automation solutions with a focus on email marketing, marketing automation, and CRM. Our team is known for its data-driven strategic approach in everything they do and we are looking forward to this new reinforcement. Our focus will be…

In the ever-evolving landscape of artificial intelligence, breakthroughs in creative applications are both fascinating and inspiring. One such remarkable innovation is the launch of DALL·E 3, the latest version of OpenAI’s groundbreaking AI model for generating images from textual descriptions. DALL·E 3 promises to push the boundaries of what’s possible in the realm of AI-driven…

Digital marketing plays a key role in the modern business landscape, owing to the steady advancement of technology and the widespread use of the internet. It has become one of the most successful routes to reaching the right audience.  While artificial intelligence has disrupted what appeared to be the natural order of the marketing industry,…

In the fast-paced world of e-commerce, ‘clicks’ are the new foot traffic, ‘shopping carts’ have replaced baskets, and ‘checkouts’ are the ultimate destination. For this bustling digital marketplace, success isn’t just about having a great product or an appealing website; it’s about mastering the art of e-commerce marketing strategies. Now that consumers can browse, compare,…

Imagine your business as a bustling city, with skyscrapers representing various aspects of your operation—marketing, customer engagement, sales, and brand reputation. Your website is the city’s central square, a vibrant marketplace where citizens gather, interact, and trade. In this city, your website serves as the town crier, enthusiastically sharing news, promoting local businesses, and fostering…

We at Home of Performance launched our groundbreaking Employee Handbook, a comprehensive guide to the company’s recruitment process, company culture, employee benefits, and an industry-first initiative – Salary Bands. This innovative handbook signifies our commitment to transparency and employee empowerment, setting a new benchmark for the industry. In today’s competitive job market, attracting and retaining…

Saudi Arabia is opening up to limitless possibilities and businesses are adapting digital strategies into their success roadmaps. Digital channels, including social media platforms, websites, mobile apps, and email, are becoming more popular among Saudi Arabian consumers. Seamless Saudi Arabia 2023 has been an impressive representation of this digital evolution the region is currently experiencing….

In the fast-paced landscape of digital marketing, staying ahead requires not just familiarity, but mastery of the tools at your disposal. Performance Max campaigns stand as a beacon of innovation, offering a dynamic approach that can elevate your advertising endeavors to new heights. This guide is your compass in navigating the intricate terrain of Performance…

Home of Performance is thrilled to welcome its newest #SuccessPartner RAK Ceramics, one of the world’s largest ceramic brands renowned for its exquisite ceramic and gres porcelain wall and floor tiles, sanitaryware, faucets, and tableware. As a team that thrives on digital creativity and innovation, we believe that this collaboration is set to bring a…

In a world dominated by digital landscapes, where every swipe and click holds the potential to reshape a brand’s destiny, the art of social media strategy has emerged as a dynamic force. Your favourite influential beauty bloggers and A-list celebrities are not just endorsing products, but seamlessly weaving them into their everyday lives. A lipstick…

Take a moment to reflect on the last time you managed to resist the pull of your email inbox for an entire day. Or perhaps that rare instance when you consciously averted your gaze from the glow of a new notification on your smartphone. It’s a fascinating exercise, one that illustrates how the digital tide…

Imagine you are browsing the internet on your laptop or smartphone. You are sure to see various ads pop up on different websites and apps, and most times, those ads seem to be quite accurate to what you have been contemplating on buying. You might not realise it, but behind every ad you see, there…

Home of Performance is absolutely delighted to welcome its newest #SuccessPartner EATX, the pioneering culinary innovation brand. As a leading digital agency, we are passionate about driving results and helping brands flourish in the digital landscape. EATX stands as a hospitality conglomerate committed to crafting visionary concepts that prioritize climate, culture, and community. With an…

AI for SEO has reached a crucial juncture, where the advanced technology employed by major corporations is becoming increasingly accessible to smaller businesses. This growing utilization of this innovative technology is permanently transforming the field of SEO as we know it today. SEO stands for Search Engine Optimization and involves optimizing a website to improve…

Artificial Intelligence (AI) has made significant progress in generating content based on internet research. As content shifts towards infographics and video posts, there is a growing demand for AI-powered video mockups that engage audiences and convey a transformative appeal. Content creators often struggle to cater to their audience’s visual preferences while working within tight budgets….

The advent of AI software has brought a profound transformation to the field of marketing. Numerous businesses, regardless of their size, are increasingly dependent on AI based marketing tools to promote their brands and enhance their marketing strategies. These tools have become essential components of business plans for both individuals and organizations, offering the potential…

   Mark Zuckerberg’s company Meta, formerly known as Facebook, recently unveiled the first iteration of Threads, a text-sharing application developed by Instagram’s team. Threads provides a distinct platform for instantaneous updates and public discussions, catering to both content creators and occasional users. Efforts are underway to ensure that Threads is compatible with the open and…

Easy Step-by-Step Guide on Setting up GA4: A Detailed Guide  In the realm of digital marketing, understanding user behavior and tracking website performance is crucial for success. Google Analytics 4 (GA4) has emerged as a powerful tool for gathering insightful data and unlocking valuable information about your website visitors. In this step-by-step guide, we will…

The Global Search Awards released their 2023 finalists list and Home of Performance has been nominated in five categories.  The illustrious awards recognize outstanding projects, which are engaging and deliver valuable ROI on an international scale. Take a look at the nominations and the project case studies – Best MENA PPC Campaign  Home of Performance…

In today’s digital age, data is the key to unlocking insights and making strategic business decisions. Google Analytics (GA) has long been a powerful tool for understanding website and app performance, however in 2020 Google launched its latest analytics tool, Google Analytics 4 (GA4), which was arguably the biggest update of the platform. Now after…

The digital landscape is evolving at an unprecedented pace, and businesses across industries are compelled to adapt and embrace innovative solutions to stay competitive. Seamless Middle East 2023 which took place on the 23rd-24th May at the Dubai World Trade Centre, was a seminal event that brought together industry leaders, experts, and technology enthusiasts. In…

The Global Agency Awards released their 2023 finalists and Home of Performance has been nominated for four prestigious awards. Here are the categories that have taken us to the finals of this international competition – BEST SEO CAMPAIGN – BPC BEST PPC CAMPAIGN – TAVOLA SEO AGENCY OF THE YEAR PPC AGENCY OF THE YEAR…

Campaign Middle East, the leading source of media, marketing, advertising, and communications news and analysis for the MENA region recently released its Agency Faces To Watch Under 30 list for 2023.  The list profiles the brightest and best young talent aged 30 and under working agency-side in the region. The list is divided into 4…

In today’s digital age, it’s not enough to simply have a few tech-savvy employees – all staff members must be equipped with the necessary digital skills to thrive in a technology-driven workplace. However, with the constantly evolving digital landscape, it can be challenging for companies to keep up with the latest trends and technologies. This…

Native content has become an increasingly important topic in digital marketing strategy, particularly on social media platforms.  The concept of native content refers to content that is designed and created specifically for a particular platform, optimized to fit the format, style, and user behavior of that platform. As social media algorithms prioritize native content that…

A brand’s visual language is an important aspect of a content strategy that helps to establish a consistent and recognizable visual identity for a brand across all digital and offline channels.  In the realm of branding, employing visual language can have an invisible and subliminal impact on your audience, tapping into their subconscious as you…

The European Search Awards recently announced their 2023 finalists and Home of Performance has been shortlisted in the Best Use of Search – Finance (SEO) Category. The project that secured this nomination entails the winning SEO strategies that helped our client BPC, the FinTech and Smart Solutions global leader in scaling up their organic presence…

With its most recent update, the B2B networking giant LinkedIn aims to enhance brand visibility, audience engagement, and hiring efficiency. Let’s take a look. LinkedIn Pages enable organizations to showcase their purpose, values, culture, and what they have to offer as a product or service to their audiences while also providing an array of very…

Social media has become a fundamental part of our daily lives in the digital age. Millions of people use social media platforms to communicate, share information, and express their opinions about brands and products. As a result, social media has become a valuable source of insights for businesses looking to understand their customers’ needs and…

A successful business puts its customers at the heart of everything it does. Understanding your customers’ needs wants, and preferences is crucial for creating products and services that meet their expectations, building strong relationships, and growing your business. This is why getting to know your customers better should be a top priority for any business….

Content marketing trends have been on the simulation in every possible scenario, believe it or not. The philosophy is basically organizing gaps in the market you can fill with operations until you get a semblance of firm grounding. This concept applies in logistics throughout the e-commerce stream, active market, fintech, etc.  However, the real key…

Marketing is a constantly evolving field, with new technologies, techniques, and trends emerging each year. With customers today expecting brands to provide them with a personalized, exceptional experience across all channels, it’s imperative that brands keep a close tab on current and upcoming trends in order to efficiently adapt them into their marketing strategies. Here…

Technology in general is currently experiencing rapid expansion—from automated smart home systems, to the explorative metaverse which can be accessed through AI technology, and even the assistant chatbots that pop up when you visit a website seeking the perfect university to apply to or purchase that smart cooker that’s been on your mind for the…

The question of how to increase traffic to your website is common among a lot of online entrepreneurs.  Perhaps you have also spent time and energy setting up your store and tweaking everything for a smooth launch, only to wonder where your website’s branded traffic ended up going. You may have observed that despite the…

Out of the 7.8 billion people living on the planet, 4.3 billion use Google to find answers on the internet. The gargantuan search engine boasts over 92% market share and processes over 99,000 search queries every second.

The MarCom Awards announced their list of winners for the year 2022  International Creative Competition for Marketing & Communication. We are delighted to announce that Home of Performance won 4 prestigious awards in the Strategic Communications – Digital Marketing category. Home of Performance was awarded two Platinum and two Gold awards for our work in…

The results of the MENA Search Awards 2022 were announced and continuing with our tradition of being a part of this illustrious event, we indeed won this year as well. Home of Performance was awarded in the Best Use Of Search – Retail/Ecommerce (PPC) Category for our project  – Home of Performance & Tavola –…

Businesses thrive when sales are high, which can only happen when quality leads are generated. Once you understand the client’s target audience, their needs, their online presence, and how to effectively reach them to increase conversions, it’s time to run lead-generation campaigns. These are ads with a strong call-to-action which direct prospects to specific landing…

UAE [27/10/2022]: We are delighted to announce that Home of Performance has been nominated for 11 entries in 7 categories at the 2022 MENA Search Awards! Here are the nominations: 1.Best Use Of Search – Retail / eCommerce (SEO) 2.Best Use Of Search – Finance 3.Best Use Of Search – B2B (2 Nominations) 4.Best Local…

Whether represented by a cowrie shell, leather, a metal coin, a piece of paper, or a string of code electronically mined by a computer, money has always had three functions. According to a podcast by the Federal Reserve Bank of St. Louis, it serves as a store of value, a unit of account, and a…

You may have decided to jumpstart your content marketing with a blog that’s highly relevant to your business because you read online that businesses with blogs get 67% more leads than other companies. However, regardless of this thinkpiece being the most helpful content you have ever published, it’s drowning in a sea of content noise….

Home of Performance was recently recognized as an Authorized Partner by monday.com, an agile project management platform capable of driving company transformation by improving performance, encouraging collaboration, and increasing productivity.  Regarded as one of the best enterprise project management tools, with features such as resource and project management, time tracking, communication, reporting, and file sharing,…

The metaverse, according to tech CEOs like Mark Zuckerberg and Satya Nadella of Microsoft, is the internet’s future and the next huge technological breakthrough. It has already become one of the most talked-about destinations in 2022, even if it is still in the preliminary stages. The metaverse is widely misinterpreted, starting with the fact that…

A growing number of brands are taking a stab at content marketing, confident that it’s a flourishing strategy modelled after successful ventures of major companies, but with nearly every brand gunning for more readers, standing out isn’t always easy. Yet equally so, creating amazing content is often viewed as a mere trope, while companies struggle…

Whether you are working on a website that needs structural help as a result of legacy decisions made by a previous team, or you are making the smart decision of getting your site architecture right the first time around, there is no doubt that it is an important part of SEO. Still, people often highlight…

Home of Performance was officially recognised as a Certified Platinum Partner Agency by HubSpot, the world’s leading cloud-based software platform that supports marketing, sales and customer services activities for businesses. Being certified as a Platinum tier agency is a testament to the success HOP has had with the platform, yielding consistently positive results for a…

With COVID forcing many retailers online, businesses are realising the importance of perfecting their SEO strategies. If you are someone with an eCommerce website, it goes without saying that your eCommerce store is vital to the success of your business. This is why it is important to follow the best practices so that your products…

UAE [28/11/2021]: Home of Performance (HOP), proudly announce that we have been nominated for 9 entries in 8 categories, at the  “MENA 2021 Search Awards” Here are the nominations: Agency Category Best Small Integrated Search Agency Best Small SEO Agency Campaign Category Best Use of Search – Finance Best Use of Search – B2B Best…

Modern-day search has come a long way from the days of 10 blue links. Google has not shied away from blue links, but SERPs are now populated by a myriad of other SERP Features, which are key additions that make the results stand out based on the user’s search query.  Presenting an opportunity for websites…

Home of Performance was recently recognized as a Certified Agency Partner for HUAWEI Ads in the MENA region. This allows us to tap into the HUAWEI device’s broad user base, assisting our clients in successfully amplifying their brand messages across the HUAWEI ecosystem. Utilizing HUAWEI’s advertising technologies and toolsets for brands and agencies to strategize,…

It is safe to say that social media influencers have become an important part of the digital marketing process and brands of all sizes needing a strong social media presence can make this possible with the help of influencers. In today’s digital marketing world, the only thing that remains constant is change. To help brands…

We are delighted to announce that Home of Performance bagged not one, but two international awards during last night’s Global Search Awards 2021, in the categories of Best Global Start-up Agency and Best Local PPC Campaign. The fully virtual ceremony was hosted last night, Tuesday 13th July 2021, celebrating the very best in PPC, SEO…

Home of Performance was recognized as a Gold Agency Partner by HubSpot, the world’s leading inbound marketing, sales and service platform. As a Gold Certified Agency Partner, HOP is able to assist its clients in building and executing inbound marketing strategies, bringing in the highest quality customers. The status also proves that HOP is using…

The cornerstone of local SEO is improved search visibility for businesses that serve their communities face-to-face. It’s similar to traditional SEO, but with an added geo element. If you don’t have a local SEO strategy in place and you’re a local business, you’re missing out on sales opportunities for customers searching online for your products…

Home of Performance (HOP), proudly announce that we have been nominated for THREE categories, at the  “Global Search Awards 2021”. Here are the nominations: BEST GLOBAL STARTUP AGENCY BEST LOCAL CAMPAIGN (SEO) BEST LOCAL CAMPAIGN (PPC) To all our partners; Thank you for being a part of our journey and for believing in us all…

If there’s one thing we can bet on, it’s that Google Ads knows how to keep us all on our toes. Adding on to a slew of Google Ads updates recently, comes another. And as per them, it is going to improve user experience on both ends of the spectrum, the one who creates these…

No one prefers to see their organic traffic declining. Unfortunately, most website owners experience this issue every so often.  SERP volatility is normal and you should expect this if you are owning a website.  It depends on the competition as more websites are created every day with tons of content are pushed daily for the…

Big Changes are coming to Search Engine Optimisation. Normally Google rolls out plenty of updates throughout the year, and there might be winners or losers depending on the nature of the update. Most of these updates they might or may not announce.  Starting in May 2021, Google will start rolling out Core Web Vitals as…

Social media platforms are increasingly becoming a popular way to establish brand presence and two-way communication with clients. This asks for an effective social media management strategy. Social media management refers to the management of content which any business posts on their social media channels – whether images, short videos, blogs; along with communication management…

Launching fresh out of its Beta Testing Phase is Google Ads newest feature and that too a really cool one indeed. Google Ads will now let its users fill up a lead form without leaving the SERP environment. The Lead Form Extension feature, which was in the beta cycle since last year, debuts full-scale this…

Reducing clutter, getting rid of wasteful expenditure and reaching out to more refined audiences is every paid search manager’s modus operandi. Building on its goal to continually enhance relevant audience targeting through automation, smart bidding solutions and matching keywords to the meaning of a search, Google has surely reinforced their understanding of intent in order…

Introduction  Do you feel the pull of new media? Consider this: how often do you use the internet in your daily lives? The number of social media apps you switch between on your phone? The answer, from experience, is too much. To imagine a life without digitalization is beyond understanding in today’s world; that is…

What is Marketing Automation?  Marketing automation refers to the software and platforms that allow companies to effectively increase marketing across multiple channels online and grow. Marketers can specify criteria they want to focus on and use marketing automation tools to achieve their targets. Marketing Automation increases the marketing department’s efficiency and overall performance of the...

UAE [09/12/2020]:  The Annual MENA Search Awards returned last night, and we are delighted to announce that we won an award within the “Best use of Search- B2C” category. We were awarded for our work “HTMi” a premium hotel management institute in Dubai, offering courses related to hotel and hospitality management. For a new agency…

There is no denying that Link building plays a big part in your SEO strategy. But the fact is that not every website that links back to your site is not worth it. It can affect your overall rankings, domain authority and performance when there are too many low-quality links associated with your website. The…

UAE [29/10/2020]: Home of Performance (HOP), proudly announce that we have been nominated for FIVE categories, at the  “MENA 2020 Search Awards” Here are the nominations: BEST USE OF SEARCH – B2C BEST LOCAL CAMPAIGN BEST INTEGRATED CAMPAIGN BEST SEO CAMPAIGN BEST PERFORMANCE CAMPAIGN To all our partners; Thank you for being a part of…

The power of social media; what is it?  Remember when it was all about uploading quirky pictures and tagging memes? No more, friends. There is a whole sphere people know nothing about- the sphere where marketers design and promote businesses on social media platforms.  Over the years, brands have taken notice of the growing popularity…

In this digital age, how do you think your prospects will find you: they go and search online. Say, for example, if they want to find an agency providing Local SEO services, they go online search for best “Arabic SEO services”. If you are spotted on the first page of Google, there is a higher…

UAE, September 23, 2020: Home of performance (HOP), a Dubai based performance marketing agency, has officially launched its new agency partnership program with Criteo recognizing HOP as one of the leading digital marketing and consulting agency in the Middle East. About Home of Performance Home of Performance is a full-scale boutique digital marketing consultancy that…

According to Search Engine Journal, in this year of uncertainty SEO became the top priority as a marketing channel for brands and business. Studies and research shows that almost 70- 80% of the users  are focused on organic search results and they tend to convert into quality leads when compared to the paid ads.  So,…

Today, when the world is going digital everyone has information at their fingertips. According to research, 82% of consumers look for an immediate response from brands. With so many options available it is a real challenge for brands to retain and attract the audience using the traditional methods.  There are a lot of distractions all…

UAE, July 01, 2020: Dubai-based digital marketing agency, Home of Performance becomes Adjust Certified Solutions Partner in less than a year after the company’s inception in September 2019.  Home of Performance operates as a full-service provider at boutique level, consisting of a small, lean and experienced team of digital experts that rapidly engage with clients…

When it comes to getting your site to dominate the search engine ranking there is a specific type of content that you must focus on.  Don’t get me mistaken, I am not talking about the content mediums but how about we categorize the content. There are primarily two types of content  Topical  Evergreen Both these…

Most of us have been impacted by the current situation in one way or another. For service providers, most probably you have seen retainers being cut and planned projects pushed to the future.  For any operation that offers B2B services, this is the harsh reality of any time. It can happen during a “non-corona year”…

In the midst of the coronavirus pandemic, Google made its second major update of 2020. The update was confirmed on 4 May by @searchliason  and named the “May 2020 Core Update.” The update will go on for 2 weeks from its initial date of release The rollout takes one to two weeks, according to Google,…

What is Local SEO? Local SEO (Local Search Engine Optimization), also referred to as local search engine marketing, is an immensely successful way to advertise your company online, because it lets companies sell their goods and services to local consumers at the exact time they search for them online. This is done by a number…

How many occasions have you googled yourself or your company and found it incredibly difficult to locate the Google search results on your website? You might also be looking for a very specific product or service that you are selling only to find your site hidden pages deep inside the search results of Google. The…

What Is Keyword Cannibalization? Keyword Cannibalization happens when a website has more than one page based on the very same keyword. When this happens, Google will be forced to decide which page is actually the most important to a search query. It’ll pick one of them to show up in the tests, and maybe it’s…

Home of Performance Becomes Certified Google Partner Agency In UAE UAE, April, 13, 2020: Home of performance (HOP), a Dubai based performance marketing agency, has officially launched its new agency partnership program with Google earning its initial Google Partner Certification recognizing HOP as one of the leading digital marketing and consulting agencies in the Middle…

Mobile has drawn a significant transformation in the way companies are working today, and is promoting itself among its targeted customers. Mobile app marketing is now driving complex business models on a wide scale to take the best out of their business. The biggest advantage of having a mobile app is that it enables quick…

First, we need to say that if you are reading this post, you are probably one of the lucky in the world right now that actually can do remote work. Even though it’s a challenge, we need to acknowledge that we are extremely lucky to be able to work remotely at this point. I know…

In the coming years where we expect a lot of technological developments in the field of Internet of things (IoT), Artificial Intelligence, Machine Learning and Robotic Process Automation. Content Intelligence is a new approach that has emerged with the help of these technological developments that enables content marketers to come up with better strategies based…

You land with a welcome message popping up in the corner on a web site. You browse content for more than a few seconds without stopping anywhere and again a pop-up message shows us asking you for some support or information you’re looking for in particular. This is how unseen messages continue to speak to…

In the vastness of the digital world, content and its marketing have a big impact when it comes to placing your brand by providing your target audience with answers to specific questions. This approach focuses on creating and distributing valuable, consistent and relevant content with the objectives of;  Finding New Audiences Convincing them with the…

UAE, February 18, 2020: Home of performance, a Dubai based performance marketing agency, is proud to announce that we have joined hands with Pipedrive as one of the premium agency partners in the Middle east. About Home of Performance Home of Performance is a full-scale boutique digital marketing consultancy that is guided by the realistic…

What is Growth-Driven Design? Popularly known as a sprinting cycle of design, research and development, Growth-Driven Design (GDD) is the new and improved way of ensuring your website portrays best marketing performances for prospective buyers who are frequent visitors.  Why Should You Implement Growth-Driven Design?  GDD is broken down into 3 pillars: Strategy, LaunchPad and…

As the online marketing trends go up and websites being an asset of the company, and google having core updates that prioritize companies and services on improving the relevance of the content that is put towards to consume. It is important that companies and businesses must have an SEO strategy on how they can create…

Whether it is Google Assistant, Alexa, Bixby or Siri on your iPhone, voice search revolution is causing a ripple effect in finding information and has turned into everyone’s digital go-to apparatus today giving users the absolute freedom to look up the internet without having to type out long texts and scroll through suggested data.   What…

Google Discovery Ads Google mainly for advertisers it is generally used as a search intent advertising platform. But still, there are exceptions in every case. Not everyone wanders around google to make purchases. There are times when we casually browse through youtube videos and scroll through the Gmail to see if something very interesting is…

HOP as an agency survived our first months and can now look back at 2019 as the year we jumped ship and tried to survive on our own. With aggressive targets set for 2020, I feel extremely positive about how things are gonna pan out for the team. Growing a business is based on a…

If by any case you are in a serious thought process of starting an e-commerce store or upgrading your existing store. The options are so many that it becomes difficult to choose one from many of the platforms that are perfect for starting an e-commerce platform. Here at HOP, as we have been working with…

Inbound Marketing is described as the data-driven marketing approach that attracts, connects and converts people to your brand. The strategy is multi-channel, it describes where customers are, and how the main driver of quality content needs to communicate with you. It enables you, through various channels including blogs, email markets and social media, to bring…

It is always important that the email’s that we push to our prospects do not fall in the junk mail folder. Rather than just going on with the email blast with a vague hope of generating leads, it is always important to have a strategic approach with your email marketing. When implementing email marketing to your…

In the past month of November 2019, Tik Tok has surpassed all the major social media apps to become the most downloadable app of 2019. According to latest reports Tik Tok officially now has almost 1 billion users worldwide. With the increasing popularity of Tik Tok, it is obvious that the marketers and social media…

Digital marketing is all about having a strong online presence and increasing traffic. However, it is important to keep your prospects engaged with your product or service when they land on your website.  Inbound Marketing has turned out to be the most effective way to do so. Inbound marketing focusses on valuable content creation that…

Creating and Promoting content that attracts, converts, closes and delights your prospects or buyer personas forms the core of the Inbound marketing methodology. So what it does says is content plays an important role in formulating an effective inbound marketing methodology. The content should be streamlined and mapped along with the stages of the marketing…

Writing is, of course, a blend of creativity with facts. In the digital world where content plays a major role, writing requires a lot of effort to be put on. In the world of digital media there is always a question asked by many about the differences between the two Content vs Copy; are they…

Sometimes after starting and growing a digital agency, it is indeed an awesome experience to call yourself as an entrepreneur but ain’t easy the same as it sounds. So at this moment, I thought  I would shed some light on my lessons learned so far in this exciting journey. In no way do I feel…

To know that social media is really popular among consumers, you must not be a dedicated reader of technical blogs or an expert in online marketing. No one is an alien to the social media in this digital world. The increasing number of users in each media proves the popularity of social media channels in…

The 5 Benefits Of Remarketing The feeling is all you had, you know that one. You have visited a website, and all of a sudden it seems as if it takes you from Google to Twitter, news to YouTube. Wherever you are, these advertisements are there! Remind you of what you looked at and try…

Home of performance, a dubai based performance marketing agency,is proud to announce that it has joined hands with hubspot as a certified agency partner in the Middle east. About Home of Performance Home of Performance is a full-scale boutique digital marketing consultancy that is guided by the true ‘Digital Partner’ approach for our clients and strives to…

The world is moving at the speed of light. We now have flying cars, AI technology, sustainable energy etc. We even managed to find water on Mars! All of this was not possible for our ancestors, but thanks to technology and advanced learning, it is for us. In case you haven’t noticed, the entire world…

Facebook ads have become a top priority for brands as an advertising platform. This social media platform has opened the doors for top brands to build a strong database for their business in the long run. “Leads” being one of the essential data that leads to successful sales, lead generation has become one of the main…

Social media has brought a revolutionary change in the business landscape. The audience is so actively engaged in talking about the brands they are interested in. To create a strong platform in this business environment you have to engage with your audience. This is where Social Media Listening plays a major role in Social Media…

Social Media has become a major platform for brands for promoting their products or contents. Hashtags have made a serious impact on brand promotions to make the brand discoverable when used correctly and uniquely. Over time the same has become an essential way to keep your audience engaged and create a social impact for your…

With the global increase in the billions of mobile users and the world is moving into fingertips, business and organizations are expanding their market into the era of smartphones targeting their users. With the huge popularity and increasing affinity towards the smartphone era, mobile apps have become one of the prime factors that contribute towards…

Featured snippets can be an integral part of promoting your website. Better visibility for your website apart from the organic web traffic in the search engine. Your website needs to be very orderly organised with certain steps and parameters to make it into the featured snippet. Google itself has its certain guidelines for optimising your…

Backlinks can be one of the key factors that influence your ranking in the google search engines and drive free and quality traffic to your website. It is important to generate quality backlinks to have its effect on a successful SEO strategy. Backlinks can add better credibility and more trust among your audience. The more…

Landing pages have become a great tool for marketers, business and organizations to implement their digital marketing strategies. Creating a highly attractive landing page that converts requires a bit of creativity and thinking from the viewpoint of the targeted audience. What is a Landing Page The landing page is certainly not a website. According to…

Artificial Intelligence is all set to invade the basic reality of industries— it’s inside and out us, in our pockets, and part of our day by day schedules. Artificial intelligence has immersed itself into our reality to the point where a considerable lot of us feel as if we can’t survive without it. We still…

Trouble generating quality Linkedin leads for your business. Searching for new ways to expand your business through the most powerful professional social media platform. Linkedin is a powerful social media platform helps you generate high quality leads for your business. Here are a few tips to generate high-quality leads from LinkedIn for your business. Optimize…

I want to share some experience in a how to build a perfect lead generation campaign in a few simple steps to build a leads machine that can generate a couple of qualified leads online every day. This does not need to be either expensive or complex and I will try to explain it in…

Keyword research is the process of discovering and breaking down the correct set of keywords that users tend to search for a particular set of term or matching phrases. Proper keyword research enables you to design and implement your paid and organic marketing strategy. Keyword research forms an integral part of developing a successful online…

HubSpot is an extensive inbound marketing and automation platform that enables organizations to execute, oversee and measure all their inbound marketing methodology. Quite regularly, content advertisers, strategists or entrepreneurs do their examination and recognize what they have to accomplish inbound showcasing success. A stage like HubSpot gives you a mechanized way to deal with overseeing troublesome…